Whirlpool seeks a Senior Art Director, Manager Brand Creative for WoW Studios, the company’s in-house creative agency. The role is responsible for originating bold, unconventional ideas and owning the creative vision for major brand moments from concept through final execution. This position is onsite at the WoW Studios Chicago office or at Riverview Campus in Benton Harbor.
Role Overview
In this role, you will lead and shape creative direction across major campaigns and flagship assets, aligning concept development with execution across multiple channels. You will guide visual storytelling from early development through production, while maintaining high standards of craft and ensuring creative integrity carries through to retail, DTC, and social.
Responsibilities
- Partner closely with copywriters and Brand Creative Leads to develop fresh, original creative solutions for complex briefs where visual and verbal thinking work together, turning cultural trends and real-time moments into brand-relevant ideas.
- Lead visual direction on conceptual campaigns from concept through execution across print, digital, social, experiential, in-store, and film, moving between high-level direction and hands-on execution as needed.
- Develop digital and social content using social-first thinking and an understanding of how ideas travel across platforms.
- Direct photo and video shoots, including casting, mood boards, storyboards, and briefs, working with directors, photographers, and production teams to deliver creative storytelling while balancing brand and entertainment needs with conversion-driven deliverables.
- Apply strategic understanding of business goals, brand foundations, and audiences to carry big-picture campaign thinking into execution, including evaluation of your work’s success as it moves into retail, DTC, and social.
- Influence creative concepts, brand guidelines, and design standards beyond individual projects, using clear, transparent communication to keep teams and projects aligned.
- Own product launch creative and flagship assets, aiming to raise the bar with award-worthy work.
- Collaborate with PGM, PM, production, and design teams to deliver on time, uphold brand standards, and communicate clearly across pods.
- Seek and incorporate feedback with a self-critical approach, managing your own time and goals independently.
- Present creative concepts clearly to clients and stakeholders, supporting an engaging and positive environment that builds trust and enthusiasm.
Requirements
- High School Diploma or GED
- 6+ years of digital and content creation experience for national or global brands
Technologies
- Figma
- Adobe Creative Suite
Compensation
USD 62,750 - 125,500 per yearly plus annual bonus.
Benefits
- Generous benefits package
- Whirlpool employee discount
- Fitness & educational reimbursement programs
- Kitchenettes
- Beautiful, recently renovated office space (Saint Joseph/Benton Harbor locations)
- Free coffee (Saint Joseph/Benton Harbor locations)
- Biking/walking trails (Saint Joseph/Benton Harbor locations)
- Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
- Always On Flexibility, with autonomy to manage personal, family, and outside-of-work commitments as needed
- Two-Week Work from Anywhere: minimum of one-week increments for a total of two weeks per year
- Sabbatical: four weeks paid leave after every five years of service
Work Location
Onsite at WoW Studios Chicago office or Riverview Campus in Benton Harbor.
Portfolio Requirement
A portfolio showcasing art direction experience across multiple channels (including print, film, digital, social, brand activations and/or experiential) is required to be considered. Include a link to your portfolio on your resume or as an attachment with your application.
Additional Information
Whirlpool’s Ways of Working
