Creative Director, Marketing Campaigns Boys

MGA Entertainment, Inc. is seeking a Creative Director to lead visual brand storytelling and the end-to-end creative execution for integrated marketing campaigns within its boys’ action and collectibles portfolio. Based in Los Angeles, CA (onsite), this role supports multiple brands by shaping trend-driven concepts and turning product and cultural insights into compelling creative across channels.

Working across Armorsaurs, CarTuned, Tataba, and Hyojo, you will guide teams from strategy through production, ensuring each campaign feels culturally current while clearly communicating product benefits and driving collector engagement.

Responsibilities

• Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo.
• Translate strategy into storytelling by developing campaign concepts, narratives, and visual direction aligned to brand positioning, business goals, and product benefits.
• Champion trend-driven collectibles by translating emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns.
• Apply action and collectibles expertise across action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to resonate with kids, adult fans, and collectors.
• Use sports and fan insights to inform relevant campaign concepts, drawing on knowledge of athletes, teams, and fan communities.
• Direct sets and campaign assets by establishing the creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition.
• Partner with Product Development to highlight play features, mechanisms, materials, finishes, character details, and assortment stories.
• Collaborate with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that encourages discovery and collecting.
• Lead multidisciplinary teams by inspiring and developing designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high craft standards.
• Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.
• Create for each channel, developing platform-native content for YouTube, TikTok, Instagram, and emerging platforms, plus assets for broadcast, email, print, retail, and e-commerce.
• Extend brands into experiences by overseeing creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other touchpoints.
• Protect and evolve brand identity for each brand, maintaining distinct voice and visual identity while adding fresh, culturally relevant expression.
• Manage creative delivery by writing briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines.
• Track and apply trends and insights across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities.

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
• A strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
• Demonstrated experience in collectibles and related categories such as designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or similar consumer industries.
• Strong understanding of trend-driven collectibles and collector communities, with experience translating cultural insights and emerging aesthetics into effective campaigns.
• Strong sports and sports culture knowledge, with ability to identify creative opportunities across action brands, vehicles, and collectibles.
• Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives.
• Proven ability to translate brand strategy and product innovation into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations.
• Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling.
• Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
• Ability to build cross-functional partnerships and align creative with product, marketing, operational, and retail priorities.
• Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator, with working knowledge of Figma and social platforms.
• Excellent presentation, communication, collaboration, and organizational skills.
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• Figma

Key Areas of Expertise

• Trend-driven collectibles, including how aesthetics, storytelling, newness, and community influence demand.
• Collector behavior and fan culture, including blind-box formats, unboxing, surprise reveals, rarity, series building, display, trading, and social sharing.
• Sports and sports culture, including major sports, athletes, teams, fan communities, and translating sports fandom into relevant visual storytelling.
• Trend translation and cultural relevance, identifying emerging directions and turning them into original, brand-strengthening creative.
• Character design and visual identity, translating personality, silhouette, color, expression, materials, and detail into campaign imagery.
• Action play and entertainment, including character-driven storytelling, adventure, competition, transformation, and imaginative play.
• Vehicle and design culture, applying automotive styling, customization, performance aesthetics, and mechanical detail where relevant.
• Set direction and world-building, creating environments for product and talent photography, video, and social content with strong attention to scale and materials.
• Cinematic and motion storytelling, directing pacing, camera angles, action sequences, sound, and visual effects.
• Audience and creator connection, balancing insights for kids, Gen Alpha, Gen Z, adult collectors, parents, and creators shaping discovery.
• Retail and global execution, including collaboration for mass retail and e-commerce environments such as Walmart, Target, and Amazon.

Traits for Success

• Cross-team collaboration across Brand, PR, Product Development, Operations, and Retail to deliver cohesive campaigns.
• Creative and strategic thinking grounded in brand strategy, audience understanding, and business objectives.
• Instinct for trends and collectability to recognize what makes work desirable, shareable, and worth collecting.
• Passion for the category, including collectibles, designer toys, action brands, vehicles, sports, art, fashion, and surrounding communities.
• Collaborative leadership through inspiration, open communication, and constructive feedback.
• Attention to craft and product detail, including scale, composition, materials, movement, and accurate representation.
• Cultural curiosity about how audiences discover brands and build fandom and collections.
• Ownership and adaptability to balance competing priorities in a fast-paced, deadline-driven environment.

Salary: USD 90,000 - 120,000 per year. Minimum experience: 3 years. Location: Los Angeles, CA (onsite).