Creative Director
Job Description
The Creative Director at Authority Brands leads distinctive creative across the portfolio, turning business and audience insights into campaigns and content.
Responsibilities
- Bring an external, innovative perspective to the home services industry by drawing inspiration from culture, design, technology, and industry trends
- Develop integrated creative ideas with designers and copywriters, aligning verbal and visual storytelling through a strong visual point of view
- Lead creative projects from brief through execution, upholding a high standard for quality and brand consistency across campaigns, digital, social, content, and demand generation
- Advance Authority Brands’ approach to AI in ad design by evaluating new tools and workflows and rolling out best practices for AI-powered creative production
- Partner with marketing teams to translate business, audience, and product priorities into compelling creative strategies
- Collaborate with internal teams, agencies, and production partners, providing clear creative direction and constructive feedback
- Present creative concepts and recommendations confidently to leadership and key stakeholders
- Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands
- Balance people leadership with hands-on execution in writing, concepting, narrative development, and creative problem-solving
- Partner with Brand Marketing to prioritize workload and focus the team on high-impact initiatives
Requirements
- 10+ years of creative experience in a leadership role (Creative Director, Associate Creative Director) in an agency or in-house brand setting
- Experience working in a franchise model, with comfort navigating localized requests while prioritizing national brand marketing needs
- Proven ability to manage, grow, and empower multidisciplinary teams of designers and copywriters using constructive feedback and hands-on guidance
- Strong experience partnering with Brand Marketing and Operations to translate business and customer insights into impactful visual and verbal creative concepts
- Portfolio demonstrating exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content, plus a forward-thinking approach to leveraging generative AI tools in creative workflows
Technologies
- generative AI
- AI-powered creative
Benefits
- competitive salaries
- full benefits package to include
- PTO
- paid holidays
- 401(k)
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Location and Travel Expectations
- 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339
- onsite
- 10-25% travel
Minimum experience: 10 years