Creative Director

Fellow is seeking a Creative Director to shape the brand’s creative direction and lead hands-on, high-bar creative across internal and external touchpoints. This role translates brand strategy into compelling work while driving innovation, including AI and automation.

Creative Vision and Brand Expression

• Develop and lead the Creative Vision that brings Fellow’s brand identity to life across marketing, photography, video, campaigns, product launches, digital, retail, events, packaging, and related channels.
• Originate and champion big ideas, concepting campaigns from the ground up and pushing work beyond expected outcomes.
• Set and uphold a high creative bar by maintaining and evolving brand guidelines in partnership with the creative team, ensuring consistency across every expression of the brand.
• Establish clear creative principles and review work with precision and intention to maintain quality and coherence.

Team Leadership and Creative Execution

• Lead, mentor, and grow a multidisciplinary in-house team spanning art direction, design, copy, and production.
• Art direct photo, video, and design at a high level from concept development through execution.
• Partner closely with the CMO, Product, and Marketing teams to translate brand strategy into creative work aligned with marketing priorities.
• Be a champion and expert for Fellow’s product differentiators, translating them into effective, compelling marketing.
• Push the organization toward more daring, expressive, breakthrough creative.

Innovation, AI, and Content Operations

• Transform how the team develops content by championing AI, automation, and new ways of working to improve effectiveness and efficiency.
• Optimize team structure, workflow, processes, and tools to enable efficient production of top-tier work while consistently meeting deadlines.
• Scale Fellow’s internal content creation engine, identified as a core strategic priority.

Budget Management

• Manage a functional budget, including annual budget planning, spend tracking, and end-of-month close-out activity.

Required Qualifications

• 15+ years of creative experience, including 5+ years as a seasoned Creative Director.
• Ability to originate campaign concepts, push creative briefs beyond the obvious, and align teams around a vision prior to asset creation.
• Expertise in creative and content development across marketing, digital, retail, product, and packaging.
• Strong leadership skills to manage, motivate, and develop internal team members and external partners.
• Excellent communication and collaboration skills to drive alignment while preserving creative integrity.
• Strong operational capability, including planning, budgeting, organizational execution, and project management.
• Ability to be scrappy and agile, delivering on high expectations with limited budget and resources.
• Strong interest and advocacy for AI, automation, innovation, and operating model transformation.
• Capability to lead others while also contributing hands-on work.

Compensation and Benefits

• Salary: USD 185,000 - 200,000 per year
• Plus, bonus and an equity package (including an employee equity plan)
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit and Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Role Location and Reporting

• Location: San Francisco, CA (onsite)
• In-office requirement: Regular in-office presence in accordance with company policy
• Reporting line: Reports to the CMO and leads the in-house creative team as a connector between brand strategy and creative execution

About Fellow

Fellow believes that the act of making should be meaningful and fulfilling, completed with intention and precision. The company creates beautifully functional tools for any kitchen, designed in San Francisco and used around the world. The brand describes its philosophy as Everyday Magic, where simple motions of life become small moments of joy.

Final Compensation Notes

Final compensation is determined based on relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity.