Creative Director

Sincere Corporation is seeking a hands-on Creative Director to shape the visual expression of its brands, lead and develop a creative team, and elevate the standards of brand design and creative systems. This hybrid role in Framingham, MA includes ownership of the creative pipeline across marketing and digital stationery, including motion and video creative.

Responsibilities

• Define and evolve the brands’ visual expression through style guides, templates, toolkits, and reusable systems that bring typography, layout, imagery, and other brand elements together cohesively.
• Lead creative strategy and design for marketing campaigns, including email, ads, social, and other key consumer touchpoints.
• Direct the creative direction for Punchbowl and Lovebird’s digital stationery collections, translating data insights and business priorities into clear briefs and reviewing work through execution.
• Lead, manage, and develop designers and illustrators, providing ongoing coaching and feedback while building a culture of creativity, collaboration, and accountability.
• Establish how the creative team works, including a strong point of view on tools, systems, and workflows for designing, collaborating, managing assets, and incorporating AI.
• Guide motion and video creative from concept through execution, including ideation, briefing, and evaluating final deliverables.
• Maintain a hands-on approach by contributing directly to creative concepts, design, and production where impact is highest.
• Provide designers, illustrators, and external partners with clear, actionable direction and feedback to strengthen work and support efficient execution.
• Own creative team priorities, resource allocation, deadlines, dependencies, feedback cycles, and bottlenecks to keep the creative pipeline moving, while serving as a final quality checkpoint for polished, accurate, on-brand delivery.

Requirements

• 10+ years of experience in brand or multidisciplinary design, with a portfolio that demonstrates exceptional visual craft, creative range, and sophisticated taste.
• Experience leading and managing creative teams, including coaching, developing talent, and driving accountability for high-quality creative output.
• Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems.
• A strong point of view on creative systems and workflows, including how teams design, collaborate, manage assets, and adopt emerging tools and AI.
• Advanced expertise in Adobe Creative Suite, especially Photoshop, with Figma experience considered a plus.
• Fluency in bringing brands to life through motion and video, with the ability to concept, brief, and evaluate work across formats.
• A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners.
• Exceptional creative judgment and attention to detail, with the ability to manage multiple priorities and move fluidly between creative leadership and hands-on execution.

Technologies

• Adobe Creative Suite
• Photoshop
• Figma
• AI

Benefits

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays and Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

Location and Compensation

Location: Framingham, MA (hybrid)
Salary: USD 130,000 - 160,000 per year
Experience: 10+ years