Creative Director

Highway is seeking a Creative Director to lead the visual direction and execution of brand and marketing initiatives across multiple channels. This onsite role in Dallas, TX focuses on guiding creative projects from brief to delivery while partnering with cross-functional teams to convert product and marketing goals into clear, compelling visual stories.

Role Focus

In this position, you will drive brand and campaign creative across digital, print, sales, and event touchpoints. You will also manage creative workflows, ensure production readiness, and help maintain a consistent visual identity through guidelines, templates, and design systems.

Responsibilities

• Lead visual direction and execution for brand and marketing initiatives across digital, print, sales, and event channels.
• Develop creative concepts and design assets supporting company priorities, product launches, campaigns, and customer communications.
• Create and maintain brand guidelines, templates, and design systems to support a consistent, recognizable visual identity.
• Design polished materials including presentations, advertisements, social media content, website graphics, email assets, one-pagers, and event collateral.
• Translate complex products and ideas into clear visual stories for customers, prospects, and internal teams.
• Partner with Marketing, Product, Sales, Customer Success, and other teams to understand project goals, audiences, and requirements.
• Manage creative projects from brief through delivery, including timelines, feedback cycles, revisions, and final quality checks.
• Review and refine creative work to ensure alignment with brand standards, effective messaging, and production-ready execution.
• Provide creative direction and constructive feedback to designers, agencies, freelancers, and other collaborators.
• Balance hands-on design contributions with creative planning, prioritization, and oversight across multiple concurrent projects.
• Stay current on design trends, tools, and production practices, applying updates when they support brand and business goals.
• Organize and maintain creative files, assets, templates, and brand resources so teams can easily access and use them.

Requirements

• Bachelor’s degree in Marketing or Business Administration (required).
• 8 to 10+ years of proven experience leading creative direction for a product based, SaaS company.
• Experience with Adobe Creative Suite (required).
• Experience with HubSpot, Salesforce, and Monday.com (strongly preferred).
• Comfort creating and designing marketing strategy using a multi-layered approach to reach the customer.
• Exceptional cross-department communication skills, including work with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, including the ability to write and create unique content for campaigns.

Technologies

• Adobe Creative Suite
• HubSpot
• Salesforce
• Monday.com

About Highway

• Highway is the fastest-growing freight tech provider in North America.
• Highway serves the largest freight brokers in the industry, addressing who is really hauling their freight.
• Highway addresses Carrier Identity, protecting brokers’ networks, preventing fraud, and increasing transparency.
• Serving and protecting customers is the top priority, and best marketing includes customer referrals and testimonials.

Reporting, Status, and Location

• Reports to: SVP, Marketing
• Status: Full-time
• FLSA Status: Exempt
• Location: Dallas, TX (onsite)