HomeGoods (TJX Companies) is hiring a Creative Director, Copy for a hybrid role based in Framingham, MA (550 Cochituate Road). This position leads and evolves brand voice, creative ideation, and high-impact storytelling across consumer touchpoints, partnering closely with design, marketing, merchandising, and digital teams.
In this role, you will help shape a clear tone of voice and messaging system, translate brand platforms into integrated campaigns, and guide creative teams through fast-paced, multi-channel execution. With a focus on business and customer strategy, you’ll drive conversions across social, digital, email, site and web copy, video, in-store signage and store opening marketing materials.
What you’ll do
- Partner with the Creative Director, Design to translate brand platforms and strategies into high-quality marketing campaigns for a rapidly evolving, multi-channel business.
- Coordinate brand, business, and customer context to improve conversions across social and digital media, email, site/web copy, video, in-store signage/marketing, and store opening materials.
- With external agencies and brand partners, build and elevate TOV through authentic, purposeful copy.
- Present creative concepts and rationale clearly and confidently to partners.
- Act as a proactive problem-solver by clarifying creative challenges and identifying smart solutions.
- Champion storytelling that is simple, entertaining, and compelling while ensuring creative remains grounded in strong business, product, and customer strategy.
- Develop and refine ownable concepts, leading ideation with copywriters and designers and contributing hands-on writing when needed to model quality and craft.
- Oversee execution with editors, directors, animators, and audio/radio producers.
- Apply motion and digital storytelling principles where appropriate to improve engagement and clarity through thoughtful animation ideation.
- Manage a team of copywriters delivering creative at a rapid pace across channels for both consumers and internal corporate audiences.
- Mentor and develop talent, encouraging a high-performing, inclusive, collaborative team culture.
- Stay informed about cultural trends and competitive landscape to inspire conceptual ideas that can be commercialized.
- Collaborate with brand, project management, merchandising, digital marketing, and insights & analytics teams to deliver performance-driven customer experiences.
- Liaise with creative, media & PR agencies to support integrated marketing campaigns throughout the year.
- Align scope and processes to deliver final creative, meeting deadlines, budgets, and quality standards across multiple projects in a high-volume environment.
- Oversee work across pre-production, production, and post-production, prioritizing and managing multiple projects.
What you bring
- 10+ years of copy experience, plus 3+ years of team management experience.
- BA in English, Communications, or similar degree, or equivalent experience.
- Portfolio (please include your portfolio or a link to your portfolio on your resume or in your application).
- Proven talent and strong copy sense.
- Proven ability to work across all media, with a heavy concentration in digital.
- Proven photoshoot experience and a talent network.
- Deep understanding of both retail and digital.
- Excellent communication skills and ability to juggle multiple projects with strong timeline management.
- Proven ability to understand data/KPI performance and translate creative work.
- Extensive understanding of photography, video, illustration, print process, typography, 2D and 3-D design, digital media, and associated production.
- Experience collaborating with external creative, media, and PR agencies.
- Experience managing a medium to large creative staff.
- Passion for home, design, and trend-driven retail.
- Ability to balance creativity with efficiency in a fast-paced environment.
- Strong creative instincts paired with critical thinking; collaborative approach and sound creative judgment to lead while staying open to feedback.
Benefits
- Associate discount
- 401(k) match
- Medical/dental/vision
- HSA
- Health care FSA
- Life insurance
- Short/long-term disability
- Paid holidays, vacation, sick, bereavement, and parental leave
- EAP
- Incentive programs for management
- Auto/home insurance discounts
- Tuition reimbursement
- Scholarship program
- Adoption/surrogacy assistance
- Smoking cessation
- Child care/cell phone discounts
- Pet/legal insurance
- Credit union
- Referral bonuses
Compensation: Starting salary range is USD $117,000 to $152,100 per year. Actual starting pay is determined by factors including relevant skills, qualifications, and experience. The position is eligible for an annual incentive as well as long-term incentives.
Location: USA Home Office Framingham MA, 550 Cochituate Rd.
