Creative Director

Meta invites a Creative Director to lead Meta.com from our New York on-site team. This senior role focuses on shaping brand expression, steering visual strategy, and guiding go-to-market experiences, while leveraging AI-enabled creative workflows to deliver premium digital retail experiences on our flagship e-commerce destination. The position offers a competitive salary, bonus opportunities, equity, and a comprehensive benefits package, with the chance to influence creative direction across global markets and channels.

Benefits

• Salary: $177,000–$248,000 per year
• Bonus opportunities, equity, and a comprehensive benefits package
• Location: New York, NY (onsite)

Responsibilities

• Lead creative development for GTM experiences across the site, translating strategy into engaging, feature-rich customer journeys on campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives
• Collaborate with product management, design, and marketing to define GTM creative strategy, ensuring clear messaging, strong storytelling, and consistent brand expression across the site and supporting channels
• Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance
• Present design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to e-commerce
• Work cross-functionally, align stakeholder needs, and translate complex requirements into simple, compelling solutions
• Cultivate and sustain a culture of excellence with a focus on craft and quality of the work
• Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey
• Direct the creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on-set direction, brief writing, standard setting, review, and ensuring quality and consistency across markets and channels
• Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
• Lead the development of localized creative for multiple global markets, ensuring relevance and usefulness

Requirements

• 10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile
• 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
• Experience leading design direction across multidisciplinary teams and identifying opportunities to elevate product experiences and brand expression
• Experience using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
• Experience building and shipping e-commerce or consumer product experiences across multiple platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
• Knowledge of design principles related to design systems and brand and how they inform UX, UI, communication hierarchy, information architecture, and user flows
• Experience across varied styles and mediums including photography/art direction, motion/animation, and interaction design
• Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners