Go-To-Market Design Jobs

1 job found

4d ago

Creative Director

Meta New York, NY

New York, NY

4d ago

$177k - $248k/yr Full time Marketing Art Direction Brand Management

Apply Now

Job Description

Meta invites a Creative Director to lead Meta.com from our New York on-site team. This senior role focuses on shaping brand expression, steering visual strategy, and guiding go-to-market experiences, while leveraging AI-enabled creative workflows to deliver premium digital retail experiences on our flagship e-commerce destination. The position offers a competitive salary, bonus opportunities, equity, and a comprehensive benefits package, with the chance to influence creative direction across global markets and channels.

Benefits

Salary: $177,000–$248,000 per year
Bonus opportunities, equity, and a comprehensive benefits package
Location: New York, NY (onsite)

Responsibilities

Lead creative development for GTM experiences across the site, translating strategy into engaging, feature-rich customer journeys on campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives
Collaborate with product management, design, and marketing to define GTM creative strategy, ensuring clear messaging, strong storytelling, and consistent brand expression across the site and supporting channels
Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance
Present design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to e-commerce
Work cross-functionally, align stakeholder needs, and translate complex requirements into simple, compelling solutions
Cultivate and sustain a culture of excellence with a focus on craft and quality of the work
Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey
Direct the creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on-set direction, brief writing, standard setting, review, and ensuring quality and consistency across markets and channels
Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
Lead the development of localized creative for multiple global markets, ensuring relevance and usefulness

Requirements

10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile
10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
Experience leading design direction across multidisciplinary teams and identifying opportunities to elevate product experiences and brand expression
Experience using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
Experience building and shipping e-commerce or consumer product experiences across multiple platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
Knowledge of design principles related to design systems and brand and how they inform UX, UI, communication hierarchy, information architecture, and user flows
Experience across varied styles and mediums including photography/art direction, motion/animation, and interaction design
Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

View full job page →

Get Go-To-Market Design Jobs alerts

New Go-To-Market Design Jobs, daily.