Creative Director, Head of Emerging Experiences

Design the next generation of customer experiences at Apple in Sunnyvale, CA (onsite). As Creative Director, you will lead product design teams conceiving and validating new and emerging experiences across web, native, spatial, and generative AI. You will also help shape the CTG strategy and quality for Marcom’s emerging technology roadmap and prototypes, moving from early concept through customer-ready execution.

What you’ll do

• Partner with the heads of emerging technologies and product management to lead the CTG team and roadmap.
• Lead, mentor, and empower teams of product designers, experience and design strategists, supporting continuous learning, agile adaptation to new technologies, and rapid prototype development.
• Own end-to-end quality for customer-facing proof-of-concepts, driving alignment across Marcom divisions while building world-class interactive experiences rooted in generative AI, interface design, and human-computer interaction principles.
• Define and oversee a creative roadmap for new and emerging, customer-facing initiatives, including design systems, interaction patterns, and interface frameworks across web, native, spatial, and generative AI.
• Translate complex ideas into clear, actionable insights for technical and non-technical partners.
• Lead handoff of validated concepts to product design and engineering teams across Marcom and Apple, ensuring original design intent is preserved through production.
• Build and maintain strategic partnerships with cross-functional stakeholders within a multi-disciplinary design studio using strong communication, presentation, and organizational skills.
• Track emerging technological and design trends, translate customer-facing potential into actionable opportunities, and guide teams toward innovative solutions.
• Build and scale team capabilities through strategic hiring, development programs, and processes that improve agility, productivity, and integration of emerging technologies.

Minimum qualifications

• At least 10 years experience in a creative technology, product design, or R&D environment, focused on delivering customer-facing experiences that leverage emerging technologies.
• Experience leading teams of designers and creative technologists within a creative agency or dynamic, tech-driven environment.
• Demonstrated success in product and design strategy and organizational leadership.
• A diverse portfolio showing excellence in customer-facing interface design and interaction across web and native Apple platforms, including projects that demonstrate thoughtful application of generative AI.
• Ability to rapidly adapt and implement new technologies in service of intuitive, high-quality customer experiences.
• Excellent communication and presentation skills, with the ability to build trust and influence while advocating for your ideas.
• Bachelor’s degree or equivalent practical experience in Design, Human-Computer Interaction, Computer Science, or a related field.

Benefits

• Base pay within a range determined within a range; progression as you grow and develop within a role.
• Opportunity to become an Apple shareholder through Apple’s discretionary employee stock programs.
• Discretionary restricted stock unit awards eligibility.
• Ability to purchase Apple stock at a discount when voluntarily participating in the Employee Stock Purchase Plan.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• A range of discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Discretionary bonuses or commission payments as well as relocation (might be eligible).

Pay range

The base pay range for this role is USD 267,800 to 401,700 per year, determined based on skills, qualifications, experience, and location. Apple benefits, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.