Creative Director

Meta seeks a Creative Director to lead the brand expression and visual strategy for meta.com from a remote location. This leadership role drives GTM creative and immersive digital retail experiences while integrating generative AI tools into creative workflows. A minimum of 10 years in creative direction is required, with a salary range of USD 177,000 to 248,000 per year.

Responsibilities

• Drive creative development for GTM experiences across the site, including campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives that translate strategy into engaging, feature rich customer experiences.
• Partner with product management, design, and marketing to define GTM creative strategy, ensuring message clarity, strong storytelling, and consistent brand expression across the site and supporting channels.
• Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance.
• Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to ecommerce.
• Collaborate cross functionally, balance stakeholder needs, and break down complex requirements into simple, compelling solutions.
• Create, inspire, and sustain a culture of excellence with a focus on craft and quality of the work.
• Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey.
• Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on set direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels.
• Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions.
• Lead the development of localized creative for multiple global markets, ensuring relevance and usefulness.

Requirements

• 10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile.
• 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams.
• Experience leading design direction across multidisciplinary teams and identifying opportunities that elevate product experiences and brand expression.
• Experience using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines.
• Experience building and shipping ecommerce and/or consumer product experiences across platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles.
• Knowledge of design principles related to design systems and brand and how they inform UX, UI, communication hierarchy, information architecture, and user flows.
• Experience working across various styles and mediums including photography/art direction, motion/animation, and interaction design.
• Experience owning creative direction for production workflows (photo, video, 3D renders), including collaboration with agencies, freelancers, and external partners.

Benefits

• Bonus
• Equity
• Benefits