Senior Art Director, Performance Creative

The Senior Art Director, Performance Creative at Dentsu leads performance-driven creative across digital, web, and social channels for a leading global technology client. This hybrid role based in San Francisco reports to the Creative Director, Performance Creative.

Responsibilities

• Develop performance-focused creative across paid and organic social, display, digital ads, email, online video, websites, and landing pages while aligning with client branding.
• Deliver AI-generated imagery and cohesive visual systems for campaigns, plus animations, PR-ready assets, storyboards for motion work, long-form video concepts, and experiential or event-based creative.
• Create on-brand activations rooted in strategy to bring art and messaging to life for specific audiences across channels.
• Collaborate with cross-functional teams to develop concepts that enhance response strategies and meet client goals.
• Apply audience insights, strategic frameworks, and direct-response best practices to the work.
• Develop content that is tailored to distinct audience segments and remains relevant to each group.
• Stay current with trends and technologies such as DCO, Content Velocity, Dynamic Video, and Modular Content Systems.
• Present work internally and to clients, while building and maintaining strong client relationships.

Requirements

• Minimum of three years of art direction experience in creative advertising with a focus on performance creative.
• Bachelor’s degree in advertising, marketing, or a related field, or equivalent practical experience if no degree is held.
• Advanced design craftsmanship with a strong visual eye and meticulous attention to detail.
• Expert proficiency in Figma, including use of component libraries and systems-based design.
• Strong art direction skills applied to digital and AI-generated creative.
• Ability to conceptualize and execute within performance marketing environments.
• Experience with AI tools, especially for image and video generation, with solid prompting skills.
• Capability to generate AI-based assets and direct others performing the same work.
• Storyboarding ability and understanding of animation principles.
• High level of technical design execution including file setup, asset creation, and scalable systems.
• Experience writing for Online Display, Email, Social, and Digital Experiences including video.
• Working knowledge of web usability, accessibility, advertising technologies, and development methods.
• Brand development experience.

Technologies

• Figma, with component libraries and systems-based design
• DCO
• Content Velocity
• Dynamic Video
• Modular Content Systems
• AI tools for image and video generation

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Salary

Salary: USD 68,000 - 105,000 per year

Location

San Francisco, California (hybrid)

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent