Group Creative Director

Intuit, the parent company of Credit Karma, is seeking a Group Creative Director to guide a multidisciplinary team and define the creative vision for the member-facing ecosystem across channels and lifecycle marketing. This on-site role in Oakland, CA centers on building a unified creative system that balances brand excellence with personalized content at scale, while collaborating with senior stakeholders and cross-functional partners. The position offers a salary range of USD 213,500 to 289,000 per year and requires 12+ years of creative leadership experience.

Responsibilities

• Define and evolve Credit Karma's creative vision and standards across all owned channels, ensuring every touchpoint is useful, human, and unmistakably on-brand.
• Develop a unified creative system that balances brand excellence, scalable personalization, and efficient operations.
• Lead and develop a team of Creative Directors, Art Directors, Writers, Designers, and Content Strategists, nurturing creativity, accountability, and ongoing growth.
• Collaborate with Lifecycle Marketing, Product Marketing, Growth, and Analytics to translate business goals and member insights into creative strategies for onboarding, engagement, retention, cross-sell, and win-back programs.
• Lead exploration and scaling of AI-powered creative and automation, building operating models that fuse AI tooling with human-centered storytelling and creative judgment.
• Define Credit Karma's voice, tone, and content frameworks to enable consistent yet personalized messaging across millions of member interactions.
• Champion ongoing experimentation, using data and member insights to enhance creative effectiveness.
• Lead executive reviews and presentations, influencing senior stakeholders and cross-functional partners.
• Oversee external agencies, freelancers, and production resources as needed.
• Drive measurable outcomes such as member engagement, retention, product adoption, and brand affinity.

Requirements

• 12+ years of creative leadership experience across in-house, agency, technology, consumer, or financial services sectors.
• More than five years leading senior creative talent, including Creative Directors, Art Directors, Writers, and Designers.
• Proven track record directing large-scale owned channel ecosystems such as lifecycle marketing, CRM, email, push, content, editorial, and social.
• Demonstrated success building creative organizations and systems that support high-volume, personalized content production at scale.
• A strong portfolio demonstrating strategic thinking, creative excellence, and measurable business impact.
• Exceptional presentation, storytelling, and stakeholder-management abilities.
• Deep understanding of customer journey design, audience segmentation, and modern digital communication platforms.
• Familiarity with AI-powered creative and marketing technologies, including generative AI and automation tools.
• Experience in consumer technology, fintech, financial services, subscription, or digital-first environments.
• Expertise in lifecycle marketing, CRM strategy, retention, and personalization frameworks.
• Experience building in-house creative organizations supporting multiple business units.
• Proven success evaluating and scaling AI-enabled workflows and human-in-the-loop operating models.
• Strong operational leadership in resource planning, budgeting, organizational design, and vendor management.
• Experience overseeing content strategy, editorial operations, and organic social programs.
• Passion for mentoring diverse creative talent and building inclusive, high-performing teams.
• Collaborative and empathetic leader aligned with Credit Karma's values: Hope, Ownership, Progress, and Empathy (H.O.P.E.).

Technologies

• Generative AI
• AI tooling
• Automation tools

Benefits

• Cash bonus
• Equity rewards
• Benefits