Web Designer

Colen Built Development is hiring an onsite Web Designer in Ocala, FL to help design and build websites that are visually strong, user-friendly, and functional. In this role, you will support marketing efforts across multiple channels while partnering with teams to keep the brand experience consistent and up to date.

Responsibilities

• Apply web performance optimization and SEO best practices to improve site visibility and usability.
• Use strong front-end development skills, with advanced proficiency in HTML5 and CSS3.
• Integrate designs with CMS platforms, including the ability to develop custom themes, templates, and components.
• Implement UX/UI and accessibility standards in website designs and updates.
• Assist in maintaining consistency across web-based advertising campaigns, identities, and web processes.
• Support the development and execution of creative strategies aligned with marketing objectives and brand awareness.
• Maintain, update, and enhance company websites on an ongoing basis.
• Work in Adobe Creative Suite, with emphasis on Dreamweaver, Photoshop, and Illustrator, plus proficiency in Figma, Sketch, and Canva.
• Use WordPress effectively to create and manage websites.
• Gather information about client business, target audience, and industry trends to inform design decisions.
• Create graphics, icons, and other visual elements that improve website appearance and user experience.
• Collaborate in creative sessions for project kick-offs and present concepts and strategies to senior management with feedback incorporated.
• Maintain archives of previous work and generate innovative design ideas aligned with brand identity and messaging.
• Develop basic outlines and interactive models of website structure and layout.
• Capture photos or videos as needed of models, classes, employees, and residents for use across websites, brochures, and collateral.
• Create video content optimized for social media channels highlighting amenities, guest experiences, and event highlights.
• Ensure responsive experiences across desktops, tablets, and smartphones.
• Partner with developers to implement design concepts and ensure seamless integration into website code.
• Stay current on web design trends, technologies, and best practices.
• Support internal and external customer expectations through responsiveness and timely, accurate service.
• Uphold and evolve the company’s brand identity so creative work reflects values, mission, and brand.
• Collaborate with the marketing team to conceptualize and execute campaigns, including special events and promotions.
• Design and produce high-quality visuals for digital and print advertising aligned with the marketing strategy and brand identity.
• Ensure quality outcomes and timely delivery, and inform management of changes, potential problems, or outstanding issues.
• Coordinate with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with business objectives.
• Report any incident or accident to the Manager/Director and inform managers of issues.
• Perform duties in adherence to OTOW standards and help maintain a safe working environment.
• Maintain a positive, professional demeanor toward residents, visitors, and co-workers.
• Perform other duties as assigned.

Requirements

• Associate’s Degree in Web, Marketing, Communications, or Graphic Design required; Bachelor’s Degree preferred.
• 2+ years of experience in web design and maintenance required.
• 2+ years of experience in a creative design or marketing role required.
• Print and web design capabilities for integrated campaigns.
• Prior website development required.
• Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator required.
• Experience in Apple iMovie or Adobe Premiere preferred.
• Strong English reading, writing, and understanding, plus superior written, verbal, and interpersonal communication, including ability to write compelling copy.
• Bilingual (Spanish) preferred but not required.
• Mac/PC proficiency essential; Microsoft Office skills required, including Adobe Creative Suite and WordPress.
• Familiarity with Facebook, Twitter, and other social media platforms.
• Photography experience beneficial.
• Conceptualize verbal directions and troubleshoot to offer solutions.
• Respond well to constructive criticism; strong organizational and time management skills.
• Ability to multitask, meet deadlines, and prioritize in a fast-paced environment.
• Thorough understanding of interactive communications and delivery systems, processes, user interface design, and industry best practices.
• Knowledge of web layouts, graphic fundamentals, typography, and the limitations of the web, including ability to storyboard ideas and develop motion graphics solutions.
• Working knowledge of design, brand development, interactive commerce, and the creative process.
• Creative, inquisitive, detail-oriented team player who is a continual learner, open to change, with a commitment to diversity, equity, and inclusion.
• Honesty and integrity; self-starter with strong interpersonal skills.

Position Details

• Location: Ocala, FL (onsite), not remote.
• Portfolio: Please add the link to your portfolio when completing the application or include it on your resume.