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Web Designer

Colen Built Development Ocala, FL

Ocala, FL

Today

Full time Marketing Accessibility Adobe Creative Suite

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Job Description

Colen Built Development is hiring an onsite Web Designer in Ocala, FL to help design and build websites that are visually strong, user-friendly, and functional. In this role, you will support marketing efforts across multiple channels while partnering with teams to keep the brand experience consistent and up to date.

Responsibilities

Apply web performance optimization and SEO best practices to improve site visibility and usability.
Use strong front-end development skills, with advanced proficiency in HTML5 and CSS3.
Integrate designs with CMS platforms, including the ability to develop custom themes, templates, and components.
Implement UX/UI and accessibility standards in website designs and updates.
Assist in maintaining consistency across web-based advertising campaigns, identities, and web processes.
Support the development and execution of creative strategies aligned with marketing objectives and brand awareness.
Maintain, update, and enhance company websites on an ongoing basis.
Work in Adobe Creative Suite, with emphasis on Dreamweaver, Photoshop, and Illustrator, plus proficiency in Figma, Sketch, and Canva.
Use WordPress effectively to create and manage websites.
Gather information about client business, target audience, and industry trends to inform design decisions.
Create graphics, icons, and other visual elements that improve website appearance and user experience.
Collaborate in creative sessions for project kick-offs and present concepts and strategies to senior management with feedback incorporated.
Maintain archives of previous work and generate innovative design ideas aligned with brand identity and messaging.
Develop basic outlines and interactive models of website structure and layout.
Capture photos or videos as needed of models, classes, employees, and residents for use across websites, brochures, and collateral.
Create video content optimized for social media channels highlighting amenities, guest experiences, and event highlights.
Ensure responsive experiences across desktops, tablets, and smartphones.
Partner with developers to implement design concepts and ensure seamless integration into website code.
Stay current on web design trends, technologies, and best practices.
Support internal and external customer expectations through responsiveness and timely, accurate service.
Uphold and evolve the company’s brand identity so creative work reflects values, mission, and brand.
Collaborate with the marketing team to conceptualize and execute campaigns, including special events and promotions.
Design and produce high-quality visuals for digital and print advertising aligned with the marketing strategy and brand identity.
Ensure quality outcomes and timely delivery, and inform management of changes, potential problems, or outstanding issues.
Coordinate with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with business objectives.
Report any incident or accident to the Manager/Director and inform managers of issues.
Perform duties in adherence to OTOW standards and help maintain a safe working environment.
Maintain a positive, professional demeanor toward residents, visitors, and co-workers.
Perform other duties as assigned.

Requirements

Associate’s Degree in Web, Marketing, Communications, or Graphic Design required; Bachelor’s Degree preferred.
2+ years of experience in web design and maintenance required.
2+ years of experience in a creative design or marketing role required.
Print and web design capabilities for integrated campaigns.
Prior website development required.
Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator required.
Experience in Apple iMovie or Adobe Premiere preferred.
Strong English reading, writing, and understanding, plus superior written, verbal, and interpersonal communication, including ability to write compelling copy.
Bilingual (Spanish) preferred but not required.
Mac/PC proficiency essential; Microsoft Office skills required, including Adobe Creative Suite and WordPress.
Familiarity with Facebook, Twitter, and other social media platforms.
Photography experience beneficial.
Conceptualize verbal directions and troubleshoot to offer solutions.
Respond well to constructive criticism; strong organizational and time management skills.
Ability to multitask, meet deadlines, and prioritize in a fast-paced environment.
Thorough understanding of interactive communications and delivery systems, processes, user interface design, and industry best practices.
Knowledge of web layouts, graphic fundamentals, typography, and the limitations of the web, including ability to storyboard ideas and develop motion graphics solutions.
Working knowledge of design, brand development, interactive commerce, and the creative process.
Creative, inquisitive, detail-oriented team player who is a continual learner, open to change, with a commitment to diversity, equity, and inclusion.
Honesty and integrity; self-starter with strong interpersonal skills.

Position Details

Location: Ocala, FL (onsite), not remote.
Portfolio: Please add the link to your portfolio when completing the application or include it on your resume.

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