Web Designer & SEO Specialist

Design and optimize responsive WordPress experiences while advancing technical SEO, experimentation, and brand consistency.

Responsibilities

• Design, build, and maintain responsive landing pages and web content for assigned brand areas in WordPress using best practices for usability, accessibility, and performance
• Use the organization’s shared design system/component library to keep visual and functional consistency across the site
• Implement pages and features that meet performance budgets and Core Web Vitals standards
• Ensure new pages and features are properly instrumented for tracking following the organization’s data-layer standards, partnering with web dev/design and data/reporting teams
• Apply established technical SEO and AI-discoverability practices when building or updating content pages; partner with marketing SEO/GEO specialists for content-level needs
• Implement experimentation on department-owned pages using the organization’s testing/personalization platform:
  • A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences
  • Use results to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction
• Set up and manage multi-armed bandit (“king of the hill”) testing when appropriate to increase traffic to better-performing treatments over time
• Ensure each campaign, product page, and conversion path launches with a testing/optimization plan
• Partner with the Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance
• Monitor and report test outcomes and treatment performance for department-owned pages, and feed learnings into future builds
• Participate in the link/page monitoring process and resolve flagged issues within department pages promptly
• Support content and marketing teams with hands-on landing page, campaign page, and product page execution, including video-first content presentation
• Bring department-specific priorities and technical needs into cross-team coordination (sprint planning, RFCs)
• Participate in code/technical reviews to maintain architectural consistency across a matrixed team
• Troubleshoot and resolve day-to-day technical issues on department-owned pages
• Build functional pages and templates from wireframes, mockups, or campaign requirements, aligning with brand standards and UX expectations
• Implement and maintain front-end functionality and interactive components using HTML, CSS, JavaScript, and related technologies
• Support content personalization, gated content access, and user authentication experiences where applicable
• Conduct QA across cross-browser, cross-device, and mobile experiences; correct issues directly or coordinate with stakeholders
• Optimize landing pages, articles, and other content for search visibility and discoverability using current SEO/GEO best practices
• Research keywords, search intent, metadata, headings, and schema to improve organic performance
• Monitor search rankings, traffic trends, and content performance for assigned brand areas and recommend technical and content improvements
• Improve speed and reliability through image optimization, performance enhancements, plugin management, and other web maintenance practices
• Publish and format articles, reviews, and digital content in WordPress with clean rendering and alignment to brand/editorial standards
• Build, configure, and maintain web forms and related integrations to support data capture, lead flow, and campaign effectiveness
• Research, test, configure, and maintain plugins/tools/features that improve site functionality, reliability, and conversion performance
• Maintain version control and follow development workflow practices for assigned web projects and updates
• Provide WordPress and related tool subject matter expertise and administrative support for assigned brands
• Create and maintain documentation, training resources, and support materials for webpage development, content publishing, and troubleshooting
• Stay current with WordPress updates, SEO/GEO trends, security practices, accessibility standards, and related technologies; recommend updates to the Brand Marketer and stakeholders as appropriate
• Process webpage redirects, create QR codes, and complete other technical web support tasks needed for campaign/content execution
• For multi-brand assignments, balance competing requests to support publishing schedules, campaign timing, and organizational priorities
• Independently build, configure, test, deploy, and maintain WordPress pages, templates, components, and features for department campaigns, products, content, and initiatives
• Develop and customize WordPress themes, templates, blocks, patterns, custom post types, taxonomies, and approved plugins using established organizational standards
• Translate approved designs/wireframes/requirements into responsive, accessible, and maintainable WordPress experiences using HTML, CSS, JavaScript, PHP, and established development patterns
• Configure page layouts, forms, media, metadata, redirects, and reusable content elements while preserving content quality, technical SEO, accessibility, and performance
• Follow source-control, code-review, testing, staging, release, documentation, and post-deployment validation processes
• Test WordPress changes for functionality, responsive behavior, browser compatibility, accessibility, analytics, technical SEO, and regression issues before release
• Troubleshoot routine WordPress issues involving templates, content display, forms, plugins, browser behavior, performance, and department pages
• Evaluate requested plugins and third-party scripts against standards for security, privacy, accessibility, performance, and maintainability; escalate approval decisions when required
• Follow WordPress core/theme/plugin/dependency maintenance practices; coordinate significant updates or production risks with the Lead Web Developer and other technical teams
• Identify gaps in components/templates/development standards and propose reusable improvements to Corporate Web Developer/UI-UX instead of creating isolated solutions
• Document significant configurations, customizations, dependencies, and implementation decisions for long-term support
• Support content creators and marketing partners in effective use of approved WordPress templates, components, and publishing practices
• Escalate architectural questions, security concerns, and significant performance issues or proposed exceptions to established standards
• Support digital stakeholders with varying technical expertise; escalate complex issues to appropriate teams as needed
• Collaborate with editors, designers, marketers, content producers, and technical teams to ensure consistent execution across assigned brands
• Perform other duties as assigned

Requirements

• Bachelor’s degree in digital media, computer science, marketing, or a related field, or equivalent experience
• 5-7 years of experience with digital content management, especially WordPress
• Expert knowledge of WordPress, preferably using Elementor and related add-ons
• Above-average understanding of HTML, CSS, JavaScript, and core web concepts
• Working knowledge of SEO and GEO principles, including keyword research and on-page optimization (including high-volume publishing for portfolio assignments)
• Working understanding of UX/usability best practices and ability to execute within an established design system
• Experience with A/B testing or experimentation platforms (e.g., Optimizely, VWO, or similar); familiarity with multi-armed bandit/adaptive testing is a plus
• Understanding of conversion rate optimization (CRO) principles
• Familiarity with tagging/analytics implementation (e.g., Google Tag Manager) or willingness to learn
• Comfort working in a matrix structure, taking day-to-day direction from a Marketing Manager while following technical standards from a separate Corporate Web Developer
• Experience with Git or another version-control system
• Knowledge of digital toolsets, including enterprise-level content management systems and community software
• Experience managing projects, timeframes, and planning
• Knowledge of web accessibility best-practice standards
• Salesforce or other CRM knowledge preferred; general marketing experience helpful
• Strong technical skills in WordPress page building, custom theming, and maintenance
• Experience building video-forward web pages or content experiences
• Experience with headless CMS platforms or willingness to build these skills if the organization migrates
• Strong written communication skills, including writing/editing for digital engagement and creating training/documentation materials
• Organized and detail-oriented with strong quality assurance habits
• Ability to manage multiple brands, shifting priorities, and tight deadlines simultaneously
• Demonstrates commitment to continually developing skills and competencies

Technologies

• WordPress, Elementor, HTML, CSS, JavaScript, PHP
• Core Web Vitals
• A/B testing, multivariate testing, multi-armed bandit testing
• Optimizely, VWO
• Marketing Cloud Personalization
• Google Tag Manager
• Git
• Salesforce
• QR codes
• WordPress core, theme, plugin maintenance

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan, Dental Plan, Vision Plan
• Life Insurance, Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Location & Working Environment

• Colorado Springs, CO (onsite)
• Works primarily in an office environment
• Requires sustained periods of computer-based work
• May require occasional evening or weekend work during campaign launches, breaking news cycles, or project deadlines

Pay Range

• USD 77,608 - 91,144 per year

Application Materials

• Cover letter
• Resume/CV

Timeline

• Posting date: September 15, 2026
• Priority deadline: September 30, 2026 (applications submitted by this date receive priority)
• Posting remains open until filled
• Potential start date: October 12, 2026
• Posting contact email: [email protected]

Character & Stewardship

• Exemplifies Ephesians 5:1-2 and pursues the Great Commission (Matthew 28:19-20)
• Maintains a courteous, Christ-like attitude and adheres to the Standard of Moral Conduct and Statement of Faith
• Upholds Focus on the Family’s ministry in prayer and engages in Christian ministry aligned with core values
• Stewards donor-supported ministry resources and protects donor-provided funds
• Efficiently steward assigned brand web resources and choose tools/plugins that maximize ministry impact at responsible cost

Additional Duties

• Performs other duties as assigned