Marketing Web Designer

Responsibilities

• Own avoca.ai end-to-end: design every new page in Figma, implement in code, and ship without handoffs.
• Build and maintain Avoca's marketing component library and design system with strict Figma parity.
• Launch key sites including the Q4 product site, marquee conference microsites, and customer story pages for top accounts.
• Design and develop conversion-focused landing pages for paid, SEO, and ABM campaigns; instrument, A/B test, and iterate based on data.
• Lead interaction and motion design on the web, including hero animations, scroll-driven moments, homepage counters, and embedding motion from film assets.
• Collaborate with Brand, Creative, and Product Marketing leaders on web expression, campaigns, and launches.
• Instrument analytics, run A/B tests, and optimize for performance, speed, Core Web Vitals, accessibility, and SEO.
• Own technical decisions for the marketing stack, including CMS, framework, hosting, asset pipelines, and deployment workflows.

Requirements

• 4–7+ years as a hybrid marketing web designer/developer in B2B SaaS, agency, or in-house brand teams; portfolio must show shipped marketing sites designed and built.
• Strong React and Next.js fluency; production experience with Tailwind, Vercel or Netlify, headless CMS (Sanity, Contentful, or Storyblok), and modern asset pipelines.
• Advanced Figma skills including design system thinking, component variants, auto-layout, and library management; Framer or Webflow fluency is a bonus.
• Hands-on interaction and motion design experience (Framer Motion, GSAP, Lottie, etc.) with a portfolio demonstrating craft beyond simple CSS transitions.
• Strong focus on marketing performance: page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design.
• Comfortable owning end-to-end sprints from Figma to production deploy, effectively managing multiple sites in parallel without handoffs.

Technologies

• Figma, React, Next.js, Tailwind
• Vercel, Netlify
• Sanity, Contentful, Storyblok
• Framer Motion, GSAP, Lottie, Framer, Webflow

Benefits

• Comprehensive medical, dental, and vision coverage
• Company-sponsored 401(k) via Vestwell
• Flexible PTO plus US federal holidays
• Company-wide off-site gatherings
• Daily in-office lunch through Parkday
• Dinner coverage for late work hours
• Commuter benefits and late-night rideshare options
• Standing desks and workspace accommodations on request
• All core tools and software provided

About Avoca

• Avoca is reshaping how home service brands engage customers with AI-powered, high-value inbound call handling that drives revenue and consistency.
• Backed by Kleiner Perkins, Meritech Capital, General Catalyst, with $125M raised and a $1B valuation; 130+ employees across NYC and Santa Barbara.
• Operating in a $1T+ market where many missed calls go to competitors, Avoca builds category-defining AI-driven engagement for large brands, with fast-moving, in-office teams in both hubs.

About the Role

• As Marketing Web Designer/Developer, you will own avoca.ai end-to-end, from design to live pages and campaign sites, reporting to the Director of Brand.
• You will be a hybrid designer-engineer, fluent in Figma and code, shaping the surface where the market first encounters Avoca.
• Partner closely with the Creative Director on visual language, the Creative Producer on motion integration, and Product Marketing on launches and campaigns; you will architect the design system and codebase to enable rapid, category-defining web work.

Why Avoca

• Join a fast-moving, collaborative environment focused on speed, iteration, and impact in a large market opportunity.
• Equal opportunity employer with inclusive hiring practices and a compensation range of USD 165,000 – 185,000 per year.