Director of Brand Design

TimelyCare is hiring a hands-on Director of Brand Design to evolve the visual brand and scale design systems across audiences and channels.

Responsibilities

• Develop and continuously evolve TimelyCare’s visual identity and design system to build brand authority, recognition, and trust.
• Translate brand strategy and audience insights into visual language across typography, color, photography, illustration, composition, information design, motion, and other brand expressions.
• Create a flexible system that expresses one brand across higher education decision-makers, K-12 decision-makers, higher education students, and K-12 students and families.
• Define principles, components, and standards so the brand adapts across paid media, social, web, content, sales materials, events, experiential environments, video, motion, and emerging channels without becoming repetitive or inconsistent.
• Continuously evaluate and improve existing creative; treat prior templates, executions, and conventions as revisable rather than fixed.
• Maintain exceptional standards for craft, accessibility, audience relevance, and brand distinctiveness.
• Turn business objectives, audience insights, and brand strategy into compelling creative ideas, not just layouts.
• Lead collaborative brainstorms that gather diverse perspectives and convert the strongest ideas into strategically grounded creative directions.
• Develop integrated campaign concepts spanning brand and performance marketing, paid media, social, digital, web, events, experiential, and campus environments.
• Brainstorm participatory brand experiences and activations that increase awareness, engagement, and utilization for students and other audiences.
• Design connected experiences across channels and moments, beyond single assets.
• Present creative concepts to Marketing and company leadership with audience insight, strategic rationale, the creative idea, and execution across channels.
• Connect creative recommendations directly to the strategy and business problem they address.
• Provide hands-on creative direction from initial concept through final production, whether work is internal, via freelancers, agencies, or AI-enabled tools.
• Design and develop work directly when the project, problem, or moment calls for it.
• Direct designers, agencies, photographers, illustrators, animators, production partners, and other creative specialists using clear, actionable feedback.
• Evaluate creative holistically by pushing on messaging, hierarchy, content density, and copy when communication weakens, partnering with Brand and Content leaders rather than acting as the primary copywriter.
• Build a culture of open creative exploration where ideas can come from anywhere and creative decisions are strategy-led, not preference-led.
• Oversee multimedia creative development across photography, video, animation, motion, print, digital, and physical experiences.
• Maintain accountability for quality and coherence regardless of who or what produces the work.
• Build and lead templates, component systems, creative libraries, standards, and governance for on-brand production at scale.
• Establish AI-enabled creative workflows and identify opportunities to automate repeatable production using Canva and other emerging tools.
• Use AI-enabled tools to explore campaign territories, develop early prototypes, adapt approved systems across channels and audiences, and reduce repetitive production work so more time goes to high-value creative thinking.
• Develop organizational capability for responsible AI-assisted creative development, including standards, training, tools, and guidance for Marketing, Sales, and other teams.
• Experiment with emerging creative technologies to determine meaningful improvements to quality, speed, personalization, or scale.
• Set practical standards for responsible AI-assisted work, including human review, brand and accessibility checks, approved source materials, and guidance for internal partners.
• Build and maintain a robust creative asset library (photography, illustration, iconography, motion, templates, and reusable brand components) that can be maintained by more junior design talent.
• Determine whether work should be created directly, produced via scalable internal or AI-enabled systems, assigned to freelancers, or developed through specialist agencies.
• Partner with Product Design leadership to ensure continuity before, during, and after audiences enter the product.
• Identify where brand principles, visual systems, assets, and experiences should extend into the product while respecting product and UX discipline boundaries.
• Collaborate as a peer with Product Design rather than treating brand and product as separate visual worlds.
• Partner across Marketing, Product, and other functions so major initiatives and launches feel coherent across the full TimelyCare experience.
• Build and maintain a high-quality network of freelancers, agencies, production partners, and specialized creative resources to flex capacity as business needs evolve.
• Help determine the right mix of internal talent, external partners, technology, and automation required to scale creative capability.
• Help shape the future structure and capabilities of TimelyCare’s internal design function as the organization grows.
• Establish lightweight processes and creative workflows that improve quality, clarity, speed, and accountability without unnecessary barriers.
• Partner with Marketing project management on prioritization, intake, capacity planning, production timelines, and workflow.
• Forecast creative and production resource needs and recommend external investment based on priorities and capabilities.
• Translate brand strategy into a distinctive and evolving visual expression by partnering closely with the VP of Brand Strategy.
• Collaborate with Content Marketing and Strategic Communications to connect visual storytelling, messaging, thought leadership, and campaign development.
• Work with Revenue Marketing, Product Marketing, Digital, Customer Marketing, and other teams to develop integrated creative solutions by audience, objectives, and channels.
• Participate in strategic brand and narrative development early by bringing visual and experiential thinking upstream.
• Support major initiatives, launches, events, and strategic moments with senior creative leadership and judgment.

Requirements

• 8+ years of progressive experience in brand design, design direction, creative direction, or related disciplines, operating at a senior creative level.
• An exceptional portfolio showing personal design craft and creative leadership.
• Demonstrated experience building or significantly evolving a distinctive visual identity and translating it into a scalable design system.
• Portfolio evidence of integrated campaigns originated and led from concept through multi-channel execution (not only oversight after the idea was established).
• Strong conceptual thinking and the ability to turn business objectives, audience insights, and brand strategy into original creative ideas and experiences.
• Deep expertise in visual design, including typography, composition, photography, visual hierarchy, information design, and coherent brand system principles.
• Experience designing across environments such as digital, web, social, paid media, print, experiential, video, and motion.
• Demonstrated ability to adapt a core brand system across different audiences, channels, and objectives without losing recognition or coherence.
• Strong presentation and storytelling skills, including articulating strategic rationale to senior leaders.
• Experience directing agencies, freelancers, production partners, and multidisciplinary creative contributors.
• Experience partnering with product and UX teams, with understanding of the relationship and distinction between brand design and product design.
• Strong editorial judgment that recognizes how copy, hierarchy, content, experience, and design work together.
• Fluency with contemporary design tools and demonstrated experience with AI-enabled creative workflows to strengthen ideation, accelerate prototyping, scale production, and improve campaign development; sound judgment on when AI supports and when human review and craft are essential.
• Ability and willingness to operate as a senior individual contributor and creative leader, whether or not the role has direct reports.
• Strong strategic judgment, intellectual curiosity, collaboration skills, and openness to ideas across disciplines.

Technologies

• Canva

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture

Job Details

• Location: Fort Worth, TX (onsite)
• Salary: USD 140,000 - 150,000 per year (base pay, depending on education and experience)
• Discretionary bonus: eligible in addition to base pay; discussed during the interview process
• Experience: 8+ years

TimelyCare is an equal employment opportunity employer. They prohibit discrimination and harassment based on protected characteristics.

TimelyCare may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.