Design leadership, global impact. As a Brand Design Director at AT&T in Dallas, TX (onsite), you will shape and deliver brand assets, identity systems, and digital experiences at scale. This role reports to the AVP, Head of Brand Design, combining strategic stewardship with hands-on creative execution to evolve AT&T’s global brand across channels and mediums.
Compensation and schedule: $158,200 - $237,400 per year for a regular role with 40 hours per week. Office presence is required minimum 5 days per week, and the role is only located in the location(s) posted. No relocation is offered.
What you’ll do
- Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
- Help shape and activate the broader brand design vision through world-class creative work that strengthens and evolves the brand.
- Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions.
- Drive optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.
- Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.
- Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.
- Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.
- Build trusted relationships across cross-functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.
- Present ideas and design solutions with clarity and confidence, while contributing to critiques, workshops, and team development through active mentorship.
- Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality.
Required qualifications
- Portfolio required (link or attachment accepted), demonstrating high-caliber brand identity and design work, ideally for large-scale, consumer-facing brands.
- 12+ years of experience in brand design, identity systems, and creative leadership (in-house, agency, or both). Experience in a Fortune 500 environment is a plus.
- Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field.
- Deep expertise building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.
- Technical mastery of industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign). Familiarity with Figma, After Effects, and Adobe XD is a plus, and the candidate must have experience with advanced AI tools and platforms.
- Proven ability to lead through influence and communicate the value of design to non-design stakeholders.
Tools you’ll use
- Adobe Creative Suite: Illustrator, Photoshop, InDesign
- Figma
- After Effects
- Adobe XD
AT&T benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
- AT&T internet (and fiber where available) and AT&T phone
- Long Term Grants and Deferred Compensation
- Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
Equal Employment Opportunity: AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions are merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, or veteran status.
