Creative Director

Pair Eyewear, Inc. is seeking a Creative Director to lead and evolve the brand across every touchpoint. This role blends strategic ownership with hands-on creative direction, guiding the roadmap and overseeing execution to support both brand outcomes and performance results.

Key Responsibilities

• Define and evolve Pair Eyewear’s creative vision across all channels, maintaining a cohesive and differentiated brand presence
• Collaborate with Marketing, Product, and Leadership to align creative strategy with business goals and growth priorities
• Lead concepting and execution of integrated campaigns across paid, owned, and earned channels
• Own creative vision and direction for photoshoots, video, product launches, and key brand moments
• Build, lead, and develop a high-performing creative team spanning design, copy, content, and production
• Provide clear direction, thoughtful feedback, and mentorship to improve individual and team output
• Own creative resourcing, prioritization, and budget allocation across initiatives
• Establish and refine processes that improve speed, quality, and cross-functional collaboration
• Manage external partners, freelancers, and agencies as needed
• Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints
• Maintain a high bar for creative quality while enabling speed and iteration

Requirements

• 8+ years of experience in creative roles, including experience leading teams (in-house, agency, or both)
• Proven experience developing and executing integrated marketing campaigns across multiple channels
• Strong portfolio demonstrating creative direction across brand, digital, and physical experiences
• Experience partnering with performance marketing teams and understanding how creative drives results
• Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, improve testing velocity, and enhance workflow efficiency
• Exceptional visual design sensibility, attention to detail, and storytelling ability
• Experience leading photoshoots, video production, and large-scale campaign execution
• Strong leadership and team management experience
• Familiarity with tools such as Figma and Adobe Creative Suite, plus creative production workflows

Tools and Technologies

• Figma
• Adobe Creative Suite

Location and Compensation

Location: New York, NY (onsite)

Salary: USD 180,000 - 190,000 per year

Benefits

• Health, vision and dental insurance
• Generous vacation policies
• Competitive salaries with equity opportunities
• Retirement savings plan options
• Free eyewear, plus discounts for family and friends

Nice to Have

• Experience in DTC, e-commerce, or consumer brands
• Experience building or scaling a creative team in a high-growth environment
• Background in both brand and performance creative
• Experience managing creative for licensed partnerships or co-branded collaborations
• Familiarity with weekly product drop cadences
• Comfort working across a wide range of aesthetic registers, from polished brand creative to raw UGC