Universal Music Group’s Fame House Digital Creative Services team shapes how artist stories show up online, from storefronts to e-commerce experiences. In this onsite role in Santa Monica, the Creative Director owns the creative vision and leads brand expression, art direction, and UX/UI across artist merchandising and commerce initiatives, guiding work from early concept through launch.

This position focuses on building best-in-class digital storefronts, campaigns, and commerce ecosystems by aligning brand identity, content, UX, and scalable creative frameworks. The role supports multidisciplinary teams while helping partners across labels, artists, managers, and internal stakeholders stay aligned to a shared direction.

Key Responsibilities

Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences.
Set and maintain a clear visual and experiential direction across UX/UI, digital design, content, and campaign touchpoints.
Oversee the integration of brand identity, art direction, content, and UX to deliver seamless, engaging storefront experiences.
Lead creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively.
Establish and evolve creative frameworks, design systems, and experience principles that scale across projects.
Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy.
Refine creative approaches using results, cultural trends, and emerging digital best practices.
Act as a trusted creative partner to labels, artists, managers, and internal stakeholders through clear, confident communication.
Balance artist expression, brand integrity, UX best practices, and commercial objectives.
Oversee projects from inception through launch, guiding multidisciplinary teams to deliver high-impact creative work across brand, usability, and commercial performance.

Requirements

5 to 7 years of experience in e-commerce digital creative direction.
Deep experience in either fashion e-commerce or music, with both preferred.
Focus on building immersive experiences rather than producing decks.
Understands creative production as a team sport and fosters collaboration.
Strong obsession with digital experiences.
Understands how function supports form, and emotion drives action.
Works at the intersection of fashion and music.

Salary

$96,660 - $140,000 per year

Minimum experience: 5 years

Benefits

Comprehensive medical, dental, and vision coverage.
100% coverage for out-patient in-network mental health services.
Fertility coverage for eligible medical plan participants.
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
Student Loan Repayment Assistance and Tuition Reimbursement.
401(k) with 100% immediate vesting on the first 5% of contributions, plus an additional UMG contribution.
Flexible Paid Time Off (PTO) for exempt employees.
3 weeks PTO for non-exempt employees.
2 weeks paid Winter Break.
10 company holidays, including Juneteenth and Wellbeing Day.
Summer Fridays (between Memorial Day and Labor Day).
Generous paid parental leave for every type of parent.

Additional Information

Job Category: Creative, Design & Production

Location: Santa Monica, CA (onsite)

How we lead: Merchandise and e-commerce are part of the fabric of music culture.

Perks Playlist: Additional details on benefits are available on the Perks Playlist page of the career site.

E-Verify Notice

UMG is an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, see the E-Verify Participation Poster and E-Verify Right to Work Poster.

Salary Range: $96,660 - $140,000

Creative Director