Creative Director

Safelite Group offers a leadership-focused, collaborative environment for a Creative Director to steer brand activation from our Columbus, Ohio home office. This onsite role requires four days per week in Columbus and provides the opportunity to guide a multidisciplinary team, champion AI-enabled creativity, and shape emotionally resonant campaigns across channels.

Responsibilities

• Own the brand vision across internal and external activations, defining the voice, visual identity, and storytelling that resonate with consumers, clients, and colleagues at every touchpoint.
• Lead and develop a multidisciplinary team of creatives and production specialists; foster a culture of experimentation, excellence, and collaboration while championing new creative technologies to boost creativity and efficiency.
• Collaborate with marketing, business leads, and leadership to translate strategy into compelling campaigns that motivate audiences to act.
• Manage all external creative agency relationships as the primary liaison and creative guide, ensuring agency work stays brand-aligned and on-strategy.
• Review and refine outputs from copywriters and designers to ensure brand alignment and resonance with target audiences and objectives.
• Establish and maintain a consistent, efficient process for reviewing and producing creative assets, including timelines, budgets, and leadership approvals.
• Stay ahead of creative trends, with emphasis on AI-generated content, immersive media, and digital design.
• Perform other duties as assigned and ensure compliance with policies and standards.

Requirements

• Bachelor's degree or equivalent work experience required.
• 7–9 years of creative leadership experience with a strong brand-building portfolio.
• Experience in emerging media such as AR/VR, generative video, and interactive design preferred.
• Background in creative technology or innovation labs preferred.
• Proven ability to lead and inspire cross-disciplinary creative teams.
• Deep understanding of brand strategy, storytelling, and audience engagement.
• Familiarity with AI creative tools (for example ChatGPT, Midjourney, Runway, Adobe Firefly).
• Strong conceptual thinking and the ability to translate ideas into impactful executions.
• Excellent communication and presentation skills.
• Comfort with data-driven creative optimization and performance metrics.
• Passion for mentoring and developing talent.

Technologies

• ChatGPT
• Midjourney
• Runway
• Adobe Firefly