Creative Director

Amazon Advertising’s Brand Innovation Lab is hiring a Creative Director to lead teams from creative brief through launch, using data and AI to build multi-channel campaign experiences.

Responsibilities

• Elevate creative excellence across campaign development and execution
• Own and grow advertiser relationships by building trust through creative quality, proactive communication, and understanding of advertiser goals and category dynamics
• Define creative strategy for multiple advertisers
• Use strategic research and/or data to develop campaign insights and creative ideas
• Concept, pitch, design, and deliver first-of-its-kind ad campaigns and experiences for global brands, from brief to launch
• Defend and champion strong ideas with clear, intelligent, and persuasive creative rationales
• Champion the end customer in every creative decision to deliver genuine value and utility for Amazon customers while meeting advertiser objectives
• Explore and integrate AI-powered creative tools, including generative imagery, dynamic content, and personalization engines, into campaign development
• Apply end-to-end creative production expertise to ensure multi-channel work meets quality standards, timelines, budgets, and technical specifications
• Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners
• Direct creative disciplines beyond personal functional expertise and provide feedback across all stages of development
• Mentor art directors, copywriters, designers, program managers, developers, and content producers to produce customer-focused solutions aligned to client objectives
• Apply art-direction and copywriting expertise across formats including digital, print, out-of-home, video, and more
• Make creative trade-off decisions across teams, clients, and end-customer needs
• Measure and improve departmental processes through documentation
• Review and improve campaign ideas, scripts, and presentation decks
• Present campaign pitches to brand clients and their media/creative agencies
• Partner with the Alexa team to create campaigns for a brand
• Create AI-powered interactive shopping experiences for a brand’s new product launch or customer experience
• Explore generative AI tools to develop personalized creative assets at scale for advertisers
• Work with Legal and PR on creative messaging feedback
• Write documentation to improve creative processes
• Review video edits for a brand’s sponsorship of a PV or Twitch series as part of their full-funnel campaign

Requirements

• 8+ years of driving compelling creative strategy and execution experience at an agency or in-house creative team
• Bachelor’s degree

Technologies

• InDesign
• Photoshop
• Illustrator
• Keynote
• AI-powered creative tools
• Generative imagery
• Dynamic content
• Personalization engines
• Alexa
• Amazon/3P data
• Generative AI tools

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans)
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave

About the team

• Brand Innovation Lab (BIL) conceptualizes and executes bespoke advertising experiences for global brands investing in media with Amazon Ads
• BIL scales successful campaign elements into new products or features within existing products
• Global team includes creatives, strategists, design technologists, engineers, and producers collaborating to build customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.)
• Campaigns connect brands to the Amazon canvas, including Alexa, Twitch, IMDb, and Prime Video
• Collaboration aligns to advertiser goals through customized experiences

Location: Santa Monica, CA (onsite)

Compensation: USD 155,400 - 210,300 per year

Experience: 8+ years

Education: Bachelor’s degree