Creative Director, XCM Design Dept.

Amazon’s XCM Design Department is seeking an experienced, hands-on Creative Director to lead brand design and creative development across brand systems, campaigns, and digital and physical channel execution. In this role, you will guide a team while actively contributing to creative work that turns strategy and consumer insights into brand experiences.

Role Focus

• Lead creative development from concept through delivery across brand systems, campaigns, and digital and physical channel executions.
• Translate strategy and consumer insights into compelling creative through close collaboration across product, consumer research, and marketing.
• Own brand personality and creative vision across XCM’s portfolio of Amazon brands and initiatives, helping evangelize brand purpose globally.

Key Responsibilities

• Develop and maintain brand identity and system guidelines designed to scale across multiple global touchpoints.
• Direct and mentor designers, writers, and creative contractors while staying involved in day-to-day production-quality work.
• Create and deliver mockups, prototypes, and production assets across digital, social, broadcast, print, and OOH channels.
• Partner with motion designers, photographers, and directors to produce high-production brand experiences.
• Maintain and strengthen cross-functional relationships to ensure creative outcomes reflect both business goals and customer needs.

On Any Given Day You Might Be

• Concepting and designing with the team by producing mockups, exploratory directions, and production-ready assets.
• Interpreting creative briefs and developing design directions that respond to business goals and customer needs.
• Directing a small team of designers in collaboration with program managers, production, motion, and media teams.
• Presenting creative concepts to senior executives and cross-functional stakeholders with clear narrative and confidence.
• Developing or refining brand system guidelines that scale across global touchpoints.
• Advocating for the brand, the design organization, and your team across Amazon’s broader partner ecosystem.
• Managing multiple projects concurrently while maintaining high creative standards against tight deadlines.

Required Qualifications

• 8+ years of experience driving compelling creative strategy and execution in an agency or in-house creative team environment.
• Online portfolio demonstrating strong visual design skills and advertising experience across multiple media and platforms, including work that reflects your design process.
• Bachelor’s degree in design, Fine Arts, or a related field, or equivalent professional experience.

Preferred Qualifications

• Deep understanding of typography, layout, grid, and design principles across digital and print.
• Experience designing transformative interactive experiences, including front-end UI, narrative storytelling, systems thinking, prototyping, and production-ready assets.
• Proficiency in Figma, InDesign, Photoshop, and Illustrator.
• Strong art direction background, including concepting, directing, and executing photo and video shoots, and developing brand image systems from initial vision through final production assets.
• Experience creating brand guidelines and developing O&O digital campaigns at global scale.
• Understanding of motion design principles and how they integrate into brand systems.
• Experience working with world-class brand-focused design agencies or consultancies.
• Unwavering dedication to craft from first idea through final execution.
• Familiarity with the evolving AI landscape as it applies to design, including awareness of generative image and video tools, AI-assisted workflows, and emerging best practices, with a thoughtful point of view on raising the creative bar without compromising craft or brand integrity.

Tools and Technologies

• Figma
• InDesign
• Photoshop
• Illustrator

Compensation and Location

• Location: Santa Monica, CA (onsite)
• Salary: USD 141,000 - 210,300 per year

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Los Angeles County Applicants

• Work safely and cooperatively with other employees, supervisors, and staff.
• Adhere to standards of excellence despite stressful conditions.
• Communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service.
• Follow all federal, state, and local laws and Company policies.
• Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
• Pursuant to the Los Angeles County Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered.

Inclusive Culture and Accommodations

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.