Art Director - GenAI Content

This hybrid, individual contributor role at MGM Resorts focuses on creating generative AI-based content that supports resort and product marketing across print, digital, social, and audio. The position blends hands-on art direction for photo and video production with deep AI and GenAI content engineering to deliver premium, on-brand work.

Role Overview

Create generative AI content for MGM resort and product offerings, covering imagery that supports lifestyle, architecture, food and beverage, entertainment, retail, and gaming. Work across original campaigns and full-funnel advertising, applying both creative craft and GenAI production methods to align outputs with brand strategy and creative briefs.

Responsibilities

• Create generative AI-based content across the full range of MGM resort and product offerings, including imagery for lifestyle, architecture, food and beverage, entertainment, retail, and gaming, for use in original campaigns and full-funnel advertising across print, digital, social, and audio channels.
• Provide hands-on art direction across photo and video shoots, including pre-production planning, on-set art direction, set design, wardrobe styling, prop and dressing decisions, casting and talent direction, and the photographic and cinematic fundamentals (lighting, composition, lens, color, motion).
• Apply GenAI fundamentals to reach production-quality outputs by managing model selection, prompt engineering, and control techniques such as image/video conditioning, references, masks, LoRAs, fine-tunes, and iterative post-processing.
• Translate brand strategy and creative briefs into AI-generated content concepts that work across audience segments, marketing funnels, and channels, balancing GenAI speed and scale with the craft required for premium consumer brand work.
• Build and maintain prompt libraries, asset templates, model references, and reusable content components to improve consistency, efficiency, and quality across MGM’s GenAI content production.
• Support custom concepting efforts for format-agnostic campaigns and new content platforms, assisting the broader Creative Strategy team as they explore ideas spanning design, content, experiential, and integrated channels.
• Stay current on emerging GenAI tools, models, formats, and best practices, evaluating new platforms and integrating capabilities into MGM’s content workflow with appropriate brand, quality, and rights controls.

Requirements

• Bachelor’s degree in graphic design, Photography, Film, Fine Arts, Visual Communications, or a related field, or equivalent experience.
• 5+ years of art direction experience in photo and video production for consumer brands.

Technologies

• GenAI
• Image/video conditioning
• Prompt engineering
• Masks
• LoRAs
• Fine-tunes

Benefits

• Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being.
• Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and partner offerings.
• Complimentary parking both during and outside of scheduled work hours.
• Competitive health, wellness, and income protection benefits for eligible employees.
• Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.