Web Designer

Base Power Company is building a next-generation power network, transforming how electricity is generated, stored, and delivered through distributed batteries. As one of our most important tools, basepowercompany.com helps homeowners learn about Base, assess trust, and take the next step toward membership. We’re seeking a Web Designer to own and evolve the site by designing and building clear, high-quality web experiences that support growth.

This role is based in Austin, TX and works onsite. You will collaborate closely with Growth, Marketing, and Engineering, bringing your own perspective on how the experience should look, feel, and perform. The team moves quickly, and this is a startup environment where priorities can shift as the business evolves.

What you’ll do

• Own the design and ongoing evolution of basepowercompany.com, covering landing pages, product launches, and continuous improvements across the existing site.
• Design and build web experiences that combine strong visual craft, clear storytelling, and conversion-focused outcomes.
• Use AI-assisted development tools to independently implement designs, prototype ideas, and ship improvements.
• Maintain and evolve a web design system by creating reusable components that help the team move faster without sacrificing quality.
• Partner with Growth and Marketing to shape content, test ideas, and iterate based on performance and user feedback.
• Deliver a high-quality experience across devices, considering accessibility, SEO, and performance.

What you bring

• 5+ years of experience in web or digital design, with a portfolio that demonstrates exceptional visual craft.
• Strong fundamentals in typography, layout, interaction, and responsive design, including an understanding of how design affects usability and conversion.
• Comfort using AI-assisted development tools to turn designs into working experiences, with the ability to build and ship independently (without needing to write everything from scratch).
• Experience working with design systems and creating reusable components.
• Strong proficiency in Figma, good writing instincts, and willingness to learn new tools.
• A high degree of ownership and resourcefulness, able to take an idea from concept to launch with minimal direction.

Tools and technologies

• Figma

About Base

Base is America’s next-generation power company, rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. This system is transforming today’s fragile, centralized grid into a more resilient and abundant electricity network. We work across engineering, operations, and creative disciplines to solve complex, interdisciplinary challenges.

The Growth team focuses on turning interest in Base into action, and basepowercompany.com serves as the primary acquisition surface where homeowners decide whether to trust us. Every design decision has direct impact on sign-ups, cost-per-acquisition, and the quality of members we bring in.

Values

• First Principles Thinking: Question assumptions. Principles > rules.
• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
• Everyone’s an Owner: Follow through on commitments and own results.
• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
• Committed to the Mission: Rebuilding the grid is a big challenge, and the team works in-person with real intensity.
• Fun & Optimism Coexist with Grit: Collaboration and celebration happen alongside building real things.