Senior Product Designer, GenAI Ad Formats

Netflix is seeking a Senior Product Designer to shape the ads consumer experiences and GenAI ad formats, partnering with cross-functional teams to deliver AI-driven advertising experiences. This remote-friendly role favors candidates in California or Pacific Time, with semi-regular travel to Los Angeles, Los Gatos, and New York.

Compensation

USD 350,000 - 520,000 per year

Responsibilities

• Spearhead the design and delivery of Netflix's ads experiences across multiple surfaces, leveraging AI tools to accelerate exploration, prototyping, and iteration.
• Develop and contribute to GenAI-powered pipelines that scale creative fulfillment and personalization across all ad formats, collaborating with engineering and data science to move from one-off executions to intelligent, repeatable systems at scale for members and advertisers.
• Identify and shape the future of our ads experiences strategy, using AI-driven insights and experiments to inform design decisions.
• Create and enable a best-in-class advertising privacy and regulatory experience for Netflix members.
• Define principles to ensure a top-tier advertising experience across content types, with a forward-looking view on AI's impact on the ads landscape.
• Produce design briefs that deliver clarity for business, design, and engineering on critical initiatives.
• Collaborate with engineers, product managers, content designers, data scientists, and business teams to evolve the ads ecosystem, placing AI at the core of the design toolkit.
• Prototype and validate new AI-driven ad experiences, including personalized formats, intelligent ad placement, and adaptive creative.

Requirements

• 8+ years as a Product Designer (or equivalent) in the consumer product space, leading high-impact initiatives from concept to execution.
• A rich portfolio showing work at the intersection of advertising, TV, and/or streaming, with case studies that demonstrate leadership in this space.
• Demonstrated fluency with AI-native design practices, including generative AI tools, AI-assisted prototyping, and data-informed design workflows.
• Experience working on privacy and regulatory experiences.
• A passionate energy for great design and a genuine curiosity about how AI is evolving the craft.
• Strong understanding of advertising best practices and industry trends for TV and web, including emerging AI-driven ad formats and personalization.
• Ability to balance user empathy with advertiser needs.
• Deep understanding of advertising across media types and knowledge of best practices for digital products.
• Experience building high-fidelity prototypes of consumer experiences that leverage video, motion, and increasingly AI-generated content.
• Excellent communication skills to articulate a vision and excite stakeholders.
• Highly organized with meticulous attention to detail, including writing documentation to support design decisions.
• Experience with video production and editing tools.
• Experience in web advertising and/or marketing design.
• Experience in live TV broadcasting and/or TV advertising.
• Experience collaborating directly with advertisers to deliver their vision.

Technologies

• Adobe Creative Suite
• After Effects
• Final Cut Pro

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Flexible time off
• Paid time off accrual for full-time hourly employees (35 days annually) for vacation, holidays, and sick paid time off
• Flexible time off for full-time salaried employees

About our team

Our team designs the ads consumer experiences for Netflix. These experiences span our entire product and empower our advertisers and sponsors to reach our members while maintaining the highest bar for the overall member experience. We also design the foundational features that make the Ads plan distinct from our other plans, helping our members maintain control and transparency of their advertising experience.

Why you'll love our team

• We value individual responsibility and smart processes.
• Collaborate with talented, supportive designers on meaningful challenges.
• Top-tier compensation and benefits, flexible time off, and strong work-life balance.
• Flexibility to balance remote work with in-person collaboration when needed.
• Freedom to shape your AI-augmented design workflow, backed by Netflix's design system and tooling.
• Substantial support for education and professional growth in AI and emerging technologies.
• An inclusive environment that supports high performance and innovation.

Even better

• Experience delivering digital ad formats, including AI-personalized or dynamic units.
• Experience creating and fulfilling digital and/or video advertising campaigns.
• Familiarity with how machine learning and AI influence ad targeting, delivery, and measurement, and how that shapes the design of consumer-facing experiences.
• Mastery of Adobe Creative Suite, video motion graphics, and editing tools such as After Effects and Final Cut Pro.