Product Designer, Brand-in-Product

Instagram is seeking a seasoned Product Designer to lead Brand-in-Product from our New York on-site studio. This senior role centers on shaping how brand identity lives inside the product experience and guiding cross-functional collaboration across creative, marketing, engineering, product teams, insights, and leadership. The position is based in New York, NY, with a compensation range of USD 201,000 to 278,000 per year and requires a minimum of 10 years of product design experience. You will join a team that values clarity, collaboration, and craft. Expect a role that blends strategic brand work with hands-on product design to deliver moments that feel native and ownable at scale. You will influence how brand signals appear across surfaces, from principles and patterns to the quality bar for creative expression. This is a chance to transform high level brand strategy into shipped experiences that millions of people interact with every day, while driving a design cadence that aligns with cultural moments, fandom activations, and brand campaigns. A data-informed approach will support ongoing investment and iteration, leveraging insights to measure impact on product metrics and brand health.

Benefits

• Bonus
• Equity
• Benefits

Responsibilities

• Define the design vision for expressing the brand identity within the product, establishing principles, patterns, and a high quality bar for brand moments across surfaces
• Turn brand strategy into shipped product experiences by translating positioning and cultural direction into tangible, delightful moments used by millions
• Create scalable systems for brand expression, building reusable frameworks, design toolkits, component libraries, and templates to maintain a consistent cadence of high quality brand moments
• Set the creative standard for craft at the intersection of brand and product, ensuring every Brand-in-Product execution feels polished, native, and ownable
• Collaborate across creative, marketing, engineering, product, insights, and leadership to move concepts from idea to shipped product, converting inputs into elegant, feasible designs
• Shape a culturally driven design cadence, contributing to strategy around cultural moments, fan activations, and brand campaigns
• Build a case for ongoing investment through measurement and iteration, working with insights partners to assess performance against product metrics and brand health signals

Requirements

• 10+ years of product design experience with substantial work at the intersection of brand and product, including campaigns, brand systems, or brand-driven features at scale
• Portfolio demonstrating strong visual craft and range across brand identity, product UI, and culturally driven design
• Experience designing for consumer products with large audiences, ideally within social, entertainment, or cultural platforms
• Proven ability to translate brand strategy into shipped product experiences that reach broad audiences
• Experience collaborating with brand or creative studio teams and bridging to engineering workflows

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].