Principal Product Designer

Just Play, LLC is hiring a Principal Product Designer to help shape the future of its New Brands portfolio in El Segundo, CA (onsite). This is a senior individual contributor role with the autonomy to define high-impact product concepts, set creative and technical standards, and guide cross-functional partners from early strategy through development. If you enjoy complex, ambiguous opportunities and enjoy mentoring designers as you raise the bar, this position is built for you.

What you’ll do

• Lead development of original product concepts, new intellectual property, and brand platforms across the New Brands portfolio.
• Set creative direction and practical design frameworks for strategically important opportunities.
• Turn consumer, category, entertainment, technology, and business insights into differentiated product strategies and market-ready concepts.
• Create, review, and direct advanced 2D and 3D concept materials, including product presentations and design specifications.
• Act as a trusted design advisor to Design, Marketing, and senior leadership by clearly communicating recommendations, tradeoffs, and creative rationale.
• Run cross-functional concept reviews and coordinate with external creative and development partners to ensure design intent is understood and executed.
• Anticipate product-development risks, manufacturing considerations, and market opportunities, steering teams toward solutions that balance quality and feasibility.
• Mentor and elevate Associate and Senior Product Designers through feedback, coaching, and sharing of expertise.
• Support licensed pitches and business-development presentations as needed.
• Perform other related duties consistent with the scope of the role.

What you bring

• Bachelor’s degree in industrial design, product design, toy design, or a related field (or an equivalent combination of education and relevant experience).
• 10+ years of progressively responsible toy design or related consumer-product design experience.
• A portfolio showing leadership of original product platforms or complex product lines from ideation through development.
• Advanced Adobe Creative Suite and PowerPoint, plus strong working knowledge of 3D CAD and related product-development tools.
• Deep understanding of toy materials, manufacturing methods, product-development processes, features, and play patterns.
• Strong creative judgment, communication, influence, collaboration, and ability to manage multiple projects.

Tools and technologies

• Adobe Creative Suite
• PowerPoint
• 3D CAD and related product-development tools

Preferred qualifications

• Broad experience across plush, dolls, collectibles, play sets, and/or accessories.
• Experience with licensed pitches, external creative partners, and international product-development teams.
• Ability to travel occasionally, domestically and internationally, as business needs require.

Location, environment, and accommodations

This role is primarily performed in an office environment and requires the ability to use a computer and communicate effectively with colleagues and external partners. Occasional domestic and international travel may be required. The Company will provide reasonable accommodations to enable qualified individuals with disabilities to perform the essential functions of the position.

Equal Employment Opportunity: Just Play is an equal opportunity employer. Applicants and employees who need a reasonable accommodation to participate in the application or employment process may request one from Human Resources.

Employment status: Employment with Just Play is at will, meaning either the employee or the Company may end the employment relationship at any time, with or without notice or cause, subject to applicable law. Nothing in this job description creates a contract of employment, and the Company may revise the description as business needs change.

Salary: USD 150,000 - 160,000 per year.