Product Designer, Instagram

Instagram is seeking a Product Designer for the Home Brand Studio Team to help define and scale brand from product into culture. This role shapes end-to-end product experiences, sets design direction, and partners across functions to strengthen visual systems and strategic alignment.

Responsibilities

• Translate broad, conceptual ideas into practical solutions that create value for Instagram’s 2 billion+ users, advancing product strategy and innovation across a large organization
• Develop innovative concepts through end-to-end flow design, impacting large user sets at scale with appropriate prototyping tools
• Lead design prioritization and execution to maintain momentum and meet accelerated timelines
• Design new experiences or layouts that improve visual systems
• Communicate strategic decisions regarding future product direction
• Provide and solicit feedback through structured review and iteration to continuously raise the quality of design deliverables
• Serve as a key cross-functional lead accountable for initiative success, using workstream-level operations and processes when needed
• Influence and drive alignment on product direction across multiple organizations and cross-functional partners
• Collaborate with others, apply creativity, and take on complex challenges
• Take on mentorship and coaching opportunities

Requirements

• 10+ years of product design experience, including leading design for large consumer products at scale with tens or hundreds of millions of users
• Experience designing for video consumption, including discovery, playback, viewer experience, and engagement loops; long-form or short-form video experience is strongly preferred
• Understanding of social mechanics such as sharing, comments, community, creator-audience relationships, and network effects
• Ability to align Product, Engineering, Data Science, Research, and Content Partnerships around a shared vision without formal authority, driving decisions at the director and VP level
• Experience leading and growing a team of designers, establishing quality standards, and mentoring senior individual contributors

Preferred Qualifications

• Ability to set a vision, defining a 1 to 3 year north star and selling it through prototypes, storytelling, and narrative docs, particularly when the project is still ambiguous
• Experience implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews
• Monetization awareness, including experience integrating ads (mid-rolls, pre-rolls) or subscriptions without harming the experience
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains and quality improvements
• Deep familiarity with YouTube, TikTok, Netflix, and streaming patterns, with a point of view on differentiation rather than copying
• Experience designing for recommendation-driven products, including how ranking and personalization shape the experience and collaborating with ML teams on signals and feedback loops
• Experience designing across devices, including mobile, web, and ideally TV or the living room for long-form viewing
• Strong motion and prototyping craft, including high-fidelity motion prototyping for video time and motion
• Fluency in data and experimentation, including comfort with A/B tests and metrics such as watch time, retention, and session depth, using quantitative and qualitative research together
• Understanding of long-form viewing patterns, such as resuming, chapters, previews, and transitions from feed into full-screen viewing
• Focus on integrity, wellbeing, and accessibility, including content quality, healthy viewing controls, captions, and performance in low-bandwidth conditions
• Ongoing AI skill development, such as prompt/context engineering and agent orchestration, and staying current with emerging AI technologies

Compensation and Benefits

• Annual salary: USD 201,000 to USD 278,000 per year + bonus + equity + benefits
• Compensation details in this posting reflect base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable
• Meta offers benefits

Location and Experience

Location: New York, NY (onsite)
Experience level: 10+ years