Own and evolve Instagram’s content design system standards across both human-facing experiences and AI-readable workflows.

Own Instagram content standards, serving as the single source of truth for voice, tone, naming, terminology, and information architecture
Codify reusable content patterns for components and product systems as new paradigms emerge
Maintain parity between human-facing and AI-readable standards, including structure of reference material
Audit reference materials for redundancy and contradiction, then align updates with the rest of Meta and broader industry practices
Set the quality bar for AI-generated content by defining unambiguous criteria and rubrics
Create evaluation tooling and benchmarks, including golden sets, eval agents, and voice-and-tone evaluation to prevent quality drift
Onboard and upskill the organization on content practices by integrating content education and skills into the overall design workflow
Provide ongoing education, consultation, and support for content-focused special projects

Bachelor’s degree in Design, Human-Computer Interaction, Computer Science, or a related field
8+ years of content design, product design, or UX writing experience, with demonstrated organization-level systems impact
Portfolio demonstrating systems-level content design work, including content standards, guidelines, terminology systems, and adoption across teams (not limited to individual screens)
Experience owning voice and tone for a product at scale, including naming, terminology, and information architecture decisions
Experience with AI-powered products, agentive workflows, or writing structured reference material for models

Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact (efficiency gains, quality improvements)
Experience building enablement materials for a design or cross-functional organization (curriculum, templates, or onboarding)
Experience applying responsible, ethical AI practices (risk assessment, bias mitigation, quality and accuracy reviews)
Track record of standards or guidelines being adopted by teams outside your own organization
Demonstrated rigor in measuring content quality, including building golden sets, reviewing results, and acting on findings
Ongoing AI skill development (prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Proven ability to translate a broad, ambiguous mandate into a sequenced plan without waiting for a roadmap

Location: New York, NY (onsite)

Salary: USD 170,000 - 236,000 per year

Product Designer, Content Foundations - Instagram Design Systems

Job Description