Creative Director, Demand Gen

Okta is seeking a Creative Director, Demand Gen to establish and lead its first dedicated demand-gen creative function, owning end-to-end integrated campaign creative across three major campaigns to move prospects through the funnel and drive pipeline. The position offers a salary range of USD 219,000 to 301,000 per year.

Responsibilities

• Establish and scale the demand-gen creative function, defining team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing
• Lead a small team of two designers and one copywriter, focusing on individual development and building a cohesive unit that delivers integrated campaigns
• Own the creative strategy for three principal demand-gen campaigns, translating the Global Campaigns framework into an integrated creative plan and execution
• Craft cohesive campaign creative where every asset reinforces a single idea and drives conversions
• Leverage performance data across channels and formats to identify effective approaches, refining the creative strategy based on market feedback
• Collaborate with Global Campaigns to set clear roles, briefing standards, and a steady rhythm so creative informs campaign planning from the outset
• Coordinate with the Creative Directors for Brand & Experiences and Digital, and the Director of Brand Strategy to ensure unified, coherent creative across the organization
• Oversee timelines and production to deliver high-volume work on schedule without compromising quality

Requirements

• Senior creative leader with experience directing demand-gen, performance, or conversion-focused campaigns, ideally within a B2B SaaS environment, and a clear understanding of how demand-gen creative differs from brand or awareness work
• Proven track record building or scaling a creative function from the ground up, including hiring, developing, retaining designers and copywriters, and establishing processes, standards, and partnership models with new teams
• Portfolio demonstrating integrated campaign thinking, showing how multiple asset types are connected into one creative system and iterated based on performance
• Experience owning creative strategy and partnering with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than simply executing briefs
• Demonstrated ability to lead a creative team while staying hands-on, comfortable both conceptualizing and executing work alongside the team
• Experience applying brand systems in performance and conversion contexts

Benefits

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

The Okta Experience

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

Why You Should Be Excited About This Role

• You will establish a dedicated demand-gen creative function from the ground up, with tangible investment and support
• You will lead a team and set the creative standard for campaigns across three major product lines
• You will directly influence pipeline and conversion performance in a rapidly evolving category
• You will operate in a performance-first environment where data and iteration inform creative decisions

Why We Are Excited About You

• You understand that demand-gen creative is its own discipline with distinct rules and know how to lead it
• You can build a team and establish a function, not merely manage existing structures
• You think in campaigns and outcomes, iterate based on performance, maintain high creative standards, and engage in hands-on work with the team