Creative Director, AI/Experiential

News Corp is hiring a Creative Director, AI/Experiential to lead end-to-end creative development for AI-informed content and experiential programs at The Trust at The Wall Street Journal. This onsite role in New York, NY offers a salary range of USD 165,000 - 205,000 per year and a path to shape premium storytelling, immersive formats, and live content programs with a cross-functional team. The ideal candidate brings 12+ years of creative leadership and a proven record of delivering high-caliber, brand-aligned experiences.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Responsibilities

• Own the creative vision for AI-informed content and experiential programs from strategy to live delivery.
• Set and guide the overarching creative strategy, using AI tools to drive innovation, efficiency, and high‑quality design.
• Anticipate challenges early and craft tailored solutions to keep projects on schedule while upholding brand standards.
• Engage diverse stakeholders and influence decisions by partnering with cross‑functional teams to embed AI within the creative process.
• Lead multidisciplinary teams across editorial, product, design, and client services to create innovative formats, immersive storytelling, and interactive brand moments.
• Integrate AI‑assisted workflows, including prompting, rapid prototyping, and generative tools, to boost speed, insight, and originality.
• Ensure all work reflects the premium standards, cultural authority, and brand integrity of WSJ.
• Present concepts to senior stakeholders and clients with clarity, translating complex ideas into compelling narratives.
• Oversee production and experiential delivery, preserving craft quality and delivering measurable business impact.

Requirements

• 12+ years of creative direction experience in experiential, brand, or integrated marketing settings.
• Proven leadership of multidisciplinary teams and large‑scale experiential initiatives.
• Fluency with AI‑enabled creative tools and workflows, including generative content, rapid prototyping, and data‑informed personalization.
• Strong strategic thinking paired with exceptional storytelling and presentation skills.
• Portfolio demonstrating premium craft, cultural fluency, and results‑driven campaigns.
• Ability to operate at both conceptual and executional levels in a fast‑paced, collaborative environment.

Technologies

• AI-enabled creative tools
• Generative tools