Creative Director

Creative Director for Meta.com overseeing brand expression and visual strategy for the flagship global e-commerce site, focusing on GTM experiences, e-commerce performance, and AI-enabled creative workflows across markets. This onsite role based in Menlo Park, CA, offers a salary range of USD 177,000 to 248,000 per year and requires a minimum of 10 years of experience.

Responsibilities

• Direct the creative development for GTM experiences across the site, covering campaign landing pages, product launches, seasonal storytelling, promotions, and merchandising narratives that translate strategy into engaging, feature-rich shopping experiences.
• Partner with product management, design, and marketing to shape GTM creative direction, ensuring clear messaging, compelling storytelling, and consistent brand expression across the site and related channels.
• Establish and evolve a unified creative vision that blends premium brand presence with usability, accessibility, and strong commerce performance.
• Develop persuasive design concepts and narratives that illustrate how creative direction, experience strategy, and content systems shape the e-commerce experience.
• Collaborate across functions to balance stakeholder needs and translate complex requirements into clear, engaging solutions.
• Foster and sustain a culture of excellence with emphasis on craft and quality across work.
• Partner with product and engineering to identify product enhancements that elevate brand expression and enhance the shopping journey.
• Direct the production of photography, video, and 3D render assets for GTM and ongoing commerce, including on-set direction, briefing, standards setting, reviews, and ensuring global quality and consistency.
• Build scalable product storytelling systems for imagery and motion that enhance understanding, build trust, and support confident purchasing.
• Drive localized creative for multiple global markets to ensure relevance and usefulness.

Requirements

• A minimum of ten years of experience across creative direction, interaction design, UX, and visual design, with proven web and mobile design proficiency.
• Ten or more years collaborating across product, design, engineering, user research, brand, marketing, merchandising, and content/production teams.
• Proven leadership of design direction across multidisciplinary teams and identifying opportunities to elevate product experiences and strengthen brand expression.
• Experience utilizing AI tools to support concept generation, ideation, and scalable asset pipelines for imagery.
• History delivering e-commerce or consumer product experiences across multiple platforms, including scalable systems for large catalogs, multi-region deployment, and frequent GTM cadences.
• Understanding of design system and brand principles and how they inform UX, UI, hierarchy, information architecture, and user flows.
• Experience across diverse styles and media including photography direction, motion/animation, and interaction design.
• Experience managing creative direction for production workflows (photography, video, 3D renders), including collaboration with agencies, freelancers, and external partners.

Technologies

• AI tooling

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that wil