Web Designer

Apex Service Partners, based in Irving, Texas, is expanding its in-house website program with a dedicated Web Designer. This role focuses on building the visual and UX foundation across a multi-brand portfolio, establishing design standards, and delivering site designs that convert within a master WordPress template. You’ll create a reusable Figma component library, define mobile-first templates, and collaborate across brand, content, and development teams to push live, cohesive pages.

Responsibilities

• Collaborate with the creative team to develop and document typography, color, spacing, and component standards across Apex brands
• Build a reusable component and block design library in Figma, aligned to the master WordPress template, covering heroes, services, forms, CTAs, and more
• Establish, document, and apply mobile-first design standards consistently across site templates
• Document CRO best practices covering forms, CTAs, hero structure, and social proof placement for use across the team
• Conduct a visual consistency, UX, and brand audit of in-house sites, delivering a prioritized action list to the Web Developer and leadership
• Design 8 to 10 core page templates including home, service, location, contact, blog, and others
• Deliver full site designs on the master template, targeting three or more completed site designs within the first 120 days
• Own the design-to-dev handoff process, including a documented workflow with specs, assets, and review checkpoints
• Work closely with the Web Developer to ensure designs are technically feasible and align with the WordPress block library
• Partner with the Content Writer to ensure design templates support content frameworks and brand voice across all page types
• Maintain design quality and visual consistency across a growing portfolio of in-house sites
• Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams

Requirements

• 3+ years of experience in web design, with a strong portfolio demonstrating UX, visual design, and conversion-focused thinking
• Proficiency in Figma, including component libraries, auto-layout, and developer handoff flows
• Solid understanding of WordPress and how design systems translate into block-based themes and page builders
• Strong grasp of mobile-first design principles and responsive layout best practices
• Knowledge of CRO principles, including form design, CTA placement, and user behavior patterns
• Ability to work within brand guidelines across multiple brands and maintain visual consistency
• Strong communication skills; comfortable presenting design decisions to executives
• Experience working in a multi-location or home services environment a plus
• Familiarity with ADA accessibility standards and web design compliance a plus
• Experience with project management tools such as Monday.com a plus

Technologies

• Figma
• WordPress
• Monday.com

Benefits

• Health insurance coverage
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• PTO

Role Requirements

Role is full time in Irving-Las Colinas, TX. All employees must work in our office 4 days a week, with Wednesday being work-from-home. Travel requirements: 10%.

Pay Transparency

The annual pay opportunity for this role ranges from $65,000 to $80,000 DOE. The actual pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands. We provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and PTO. Please note that the compensation information is a good faith estimate for this position and assumes location and experience.