Sr. Staff Product Designer

As a Sr. Staff Product Designer at Intuit (TurboTax), you will shape and prototype AI-native experiences and help scale them into real customer benefit. The role focuses on system-level design patterns, tooling, evaluation methods, and meaningful contributions to the design system for AI capabilities.

Responsibilities

• Design and prototype AI-powered experiences using code-assist tools, prompting and skills, and working prototypes to explore ideas and evaluate them with customers.
• Define what “great” means for AI behavior by setting expectations, scenarios, and quality criteria in partnership with engineering and AI science, then help evaluate outputs against those standards.
• Create AI experiences that feel intuitive while supporting transparency and trust across a diverse user base.
• Influence the direction of Intuit’s AI-acceleration initiatives through design thinking, customer experimentation, and data.
• Own team outcomes by identifying customer problems, defining requirements, and delivering end-to-end experiences across web and mobile with velocity and rigor, balancing long-term considerations with continuous shipping.
• Produce frameworks, principles, and designs that accelerate large initiatives and align stakeholders across teams and business units.
• Contribute significantly to the Intuit design system and associated tools, extending them for AI-native patterns such as conversational, generative, and agentic UI to raise the baseline for all teams.
• Serve as a subject matter expert and advocate, using clear narratives to drive adoption of AI-accelerated tools and processes across designers, developers, and partners.
• Mentor others and lead through facilitation to help teammates learn and grow alongside you.

Requirements

• Bachelor’s degree or equivalent experience.
• 8+ years of experience in product design (interaction, product or service design, or a related field), with a strong online portfolio.
• Proven ability to ship high-quality visual and interaction design for complex end-to-end flows across multiple teams.
• Experience integrating AI tools and hands-on prototyping with code-assist tools to improve quality, speed, or exploration, along with a clear point of view on how AI will change product building.
• Practical design systems experience, including significant contributions to an enterprise-grade design system or tools, and examples of advocacy that drove breakthrough adoption.
• Strong user-centered design practice, including design thinking, storytelling, concept visualization, and customer research, with the ability to set vision alongside engineering, product, and research partners.
• High collaboration skills: ability to synthesize multiple perspectives and communicate outcomes across the organization.
• Mastery of design tools, agile development methods, and accessibility requirements in both design and code.
• Comfort simplifying complex ideas and delivering within technology constraints, with confidence navigating ambiguity.

Bonus: Content Engineering and Evaluation

• Comfort working in both prompt files or rubrics and Figma.
• Ability to diagnose when AI output misses the mark, determining whether the issue is in the prompt, the system, or the input, and applying targeted fixes.
• Experience writing prompts and skills, plus creating rubrics, evaluation criteria, and golden datasets for scoring outputs by hand or with automated evaluation.
• Working knowledge of how generative systems use context, including instructions, retrieved knowledge, skills, tools, and memory.
• Foundations in information architecture, taxonomy, and content modeling, with comfort using JSON, YAML, and version control.
• Knowledge of conversation design and narrative techniques for both single- and multi-page flows.
• Experience with A/B testing, including judgment about when to use generated content versus static content.

Technologies

• Figma
• Code-assist tools
• Prompting
• Skills
• A/B testing
• JSON
• YAML
• Version control
• Agile development methods

Location and Compensation

Location: San Francisco, CA (onsite)

Compensation: USD 203,000 - 274,500 per yearly

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position may be eligible for a cash bonus, equity rewards, and benefits, in accordance with applicable plans and programs.
• Expected base pay range by location is provided (San Diego; Mountain View, CA; Oakland, CA; San Francisco Howard Street, CA).