Senior Product Designer

Chewy is seeking a Senior Product Designer to join the Private Brands team, focused on hardgoods. This onsite role in Minneapolis centers on crafting original product concepts and collections, translating customer insights into innovative design solutions that differentiate the brand and accelerate category growth. You will collaborate across disciplines to shape product strategy, brand expression, and cohesive assortments that resonate with pet parents.

Responsibilities

• Spot opportunities for new products, extensions, and assortment expansions that drive category growth and meet evolving customer needs.
• Lead the development of original product concepts, collections, and assortment solutions that reinforce brand differentiation.
• Convey ideas through sketching, rendering, storytelling, material exploration, and iterative design to guide development.
• Turn customer insights, trends, competitive analysis, performance data, and strategic priorities into differentiated product solutions.
• Apply structured problem solving and customer centered research to uncover unmet needs, gaps, and future opportunities.
• Collaborate with Technical Design to balance aesthetics, functionality, quality, manufacturability, and customer experience.
• Translate brand principles into meaningful product experiences and visual identities that strengthen trust and emotional connection.
• Create cohesive ecosystems, collections, and assortments that reinforce brand positioning and deliver a consistent experience across categories.
• Work with Brand Strategy to bring brands to life through product design and innovation.
• Ensure product collections and seasonal storytelling contribute to a recognizable, differentiated brand experience across touchpoints.
• Develop compelling product concepts and visual storytelling that align stakeholders around future opportunities.
• Identify emerging needs, market trends, and innovation opportunities to shape future category direction.
• Build strong customer and business cases that support new concepts, assortment expansion, and investments in innovation.
• Influence category growth by delivering differentiated design solutions that enhance customer preference and performance.
• Serve as a design subject matter expert across product categories, innovation initiatives, and assortment development.
• Guide product and assortment decisions through customer centered design thinking, storytelling, and creative problem solving.
• Partner with Technical Design, Brand Strategy, Category Management, Sourcing, Marketing, and enterprise teams to enable successful product execution.
• Present design recommendations and opportunities to stakeholders and leadership teams.
• Support team growth through mentorship and continual improvement of design practices.
• Foster relationships with vendor partners to elevate creative execution and speed up product innovation.
• Provide clear creative direction and design guidance to ensure alignment with brand expectations and customer needs.
• Leverage vendor expertise, materials knowledge, and manufacturing capabilities to strengthen concepts and uncover new opportunities.
• Help establish and maintain design standards, creative principles, and visual consistency across categories.
• Stay updated on consumer trends, materials, competitive products, and emerging design influences.
• Champion creative problem solving and continuous improvement while creating space for innovation and creativity.
• Use customer insights, business understanding, and design expertise to drive measurable category, customer, and brand outcomes.

Requirements

• 8+ years of experience in Product Design, Industrial Design, Consumer Product Design, or related field.
• Bachelor's degree in Graphic Design, Industrial Design, Product Design, or equivalent experience.
• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, XD, or similar tools.
• Track record of developing original product concepts from ideation through execution within consumer products, retail, or private brands.
• Strong visual communication skills, including sketching, rendering, concept development, and visual storytelling.
• Ability to translate customer insights, trends, and business objectives into differentiated product solutions.
• Experience influencing cross functional stakeholders and presenting recommendations to drive alignment.
• Strong problem solving, collaboration, and communication skills with a customer centered mindset.

Technologies

• Adobe Creative Suite
• Illustrator
• Photoshop
• InDesign
• XD

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) with company matching
• Paid parental leave
• Employee assistance programs
• Paid time off
• Flexible spending accounts
• Telemedicine
• Pet adoption reimbursement
• Employee discounts including 10% off pet insurance and 20% off at Chewy.com

Product Design

• Identify opportunities for new products, extensions, and assortment expansion to support growth and evolving customer needs.
• Lead creation of original product concepts, collections, and assortment solutions that differentiate the brand.
• Develop concepts through sketching, rendering, storytelling, material exploration, and iterative design to guide development.
• Translate insights, trends, competitive analysis, performance data, and priorities into differentiated solutions.
• Apply structured problem solving and customer research to uncover unmet needs and future opportunities.
• Partner with Technical Design to ensure aesthetics, functionality, quality, and manufacturability align with customer experience.

Brand Expression

• Convert brand principles into meaningful product experiences, visual identities, and design solutions that strengthen trust and emotional connection.
• Create cohesive ecosystems, collections, and assortments that reinforce brand positioning across categories.
• Collaborate with Brand Strategy to evolve how brands come to life through product design and innovation.
• Ensure product collections and seasonal stories contribute to a recognizable brand experience across touchpoints.

Innovation & Collaboration

• Develop compelling product concepts and storytelling that influence stakeholders and build alignment around opportunities.
• Identify emerging needs, trends, gaps, and opportunities to shape future direction.
• build strong customer and business cases to support new concepts and investments.
• Influence category growth with differentiated design solutions that boost customer preference and performance.

Cross Functional Partnership & Influence

• Serve as a design expert across product categories, innovation initiatives, and assortment development.
• Influence decisions through customer centered thinking, storytelling, and creative problem solving.
• Collaborate with Technical Design, Brand Strategy, Category Management, Sourcing, Marketing, and enterprise partners to enable successful execution.
• Present recommendations and opportunities to stakeholders and leadership teams.
• Support team growth through mentorship and ongoing design practice improvements.

Vendor & Creative Partnership

• Build strong relationships with vendor partners to elevate execution and accelerate innovation.
• Provide clear creative direction and guidance to ensure alignment with brand expectations and customer needs.
• Leverage vendor expertise, materials knowledge, and manufacturing capabilities to strengthen concepts and uncover opportunities.

Design Excellence & Creative Leadership

• Help establish and maintain design standards, principles, and visual consistency across categories.
• Maintain awareness of consumer trends, materials, and emerging design influences.
• Champion creative problem solving and continuous improvement while preserving space for innovation.
• Use insights, business understanding, and design expertise to drive measurable outcomes for category, customer, and brand.

Bonus

• Experience designing hardgoods for retail, private brands, pet, home, lifestyle, or consumer goods categories.
• Experience developing product collections, seasonal programs, or branded ecosystems.
• Knowledge of materials, manufacturing processes, sourcing considerations, and vendor collaboration.
• Experience using customer research, market insights, and performance data to inform decisions.
• Experience mentoring designers and advancing design practices and creative processes.

What You’ll Get

• Base salary range of $137,500 to $221,500 per year.
• Offer may be influenced by experience, education, and location; eligible for 401(k) matching and equity grants, with possible annual bonus for eligible roles.
• Comprehensive insurance options including medical, dental, vision, life, and disability coverage.
• Paid parental leave, family services, backup dependent care, flexible spending accounts, and telemedicine.
• Pet adoption reimbursement, employee discounts including 10% off pet insurance and 20% off at Chewy.com.