Principal Product Designer, Commerce Acquisition

News Corp's Dow Jones brands are seeking a Principal Product Designer focused on Commerce Acquisition. This hybrid role is based in New York, NY, offering a yearly salary in the range of USD 150,000 to 200,000. You will define the long-term design strategy for subscriber acquisition across registration, paywalls, shop experiences, pricing and checkout, and you will mentor designers while partnering with cross-functional leaders to drive growth.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Responsibilities

• Define the long-term design strategy for subscriber acquisition across multiple Dow Jones brands.
• Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
• Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
• Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
• Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
• Lead strategic design explorations, vision work, and cross-functional workshops that align teams around future Commerce investments.
• Mentor junior and mid-level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
• Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
• Represent Commerce Design within the broader Design & Research organization while contributing to company-wide design strategy and thought leadership.

Requirements

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrating systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
• Experience defining design systems, reusable frameworks, and scalable product patterns.
• Outstanding communication and storytelling skills.
• Expert proficiency in Figma and modern design workflows.
• Deep understanding of accessibility and inclusive design.
• Experience mentoring senior designers and raising design quality across organizations.