Customer Acquisition Design Jobs

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Principal Product Designer, Commerce Acquisition

News Corp New York, NY

New York, NY

Today

$150k - $200k/yr Full time Marketing Collaboration Customer Acquisition

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Job Description

News Corp's Dow Jones brands are seeking a Principal Product Designer focused on Commerce Acquisition. This hybrid role is based in New York, NY, offering a yearly salary in the range of USD 150,000 to 200,000. You will define the long-term design strategy for subscriber acquisition across registration, paywalls, shop experiences, pricing and checkout, and you will mentor designers while partnering with cross-functional leaders to drive growth.

Benefits

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Responsibilities

Define the long-term design strategy for subscriber acquisition across multiple Dow Jones brands.
Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
Lead strategic design explorations, vision work, and cross-functional workshops that align teams around future Commerce investments.
Mentor junior and mid-level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
Represent Commerce Design within the broader Design & Research organization while contributing to company-wide design strategy and thought leadership.

Requirements

10+ years of product design experience leading complex digital products.
Portfolio demonstrating systems thinking, product vision, and measurable business impact.
Experience leading highly ambiguous, cross-functional initiatives.
Exceptional interaction, visual, systems, and service design skills.
Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
Experience defining design systems, reusable frameworks, and scalable product patterns.
Outstanding communication and storytelling skills.
Expert proficiency in Figma and modern design workflows.
Deep understanding of accessibility and inclusive design.
Experience mentoring senior designers and raising design quality across organizations.

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