Graphic Design Lead

Tapstitch is looking for a hands-on Graphic Design Lead to translate creative direction into polished, production-ready design across both digital and real-world touchpoints. This is a contract role with the potential to move into a permanent full-time position after the initial three-month engagement. The work centers on elevating Tapstitch’s existing brand system across campaigns, content, and events.

Role focus

• Translate feedback and strategic direction into thoughtful, polished visual solutions
• Help evolve and elevate Tapstitch’s visual identity across social, brand, marketing, partnerships, and events
• Identify opportunities to improve application of established brand elements while staying aligned with the broader brand strategy
• Develop visual directions for campaigns, content series, product launches, partnerships, and events in collaboration with the Head of Content and Brand
• Bring forward design recommendations while remaining responsive to feedback and established priorities

What you will design

• Social media assets including Instagram carousels, Stories, TikTok and Reels overlays, YouTube thumbnails, LinkedIn graphics, and other channel-specific designs
• Scalable templates for recurring content series, launches, campaigns, and internal teams
• Visual assets for product launches, seasonal campaigns, partnerships, and apparel drops
• Event materials such as signage, booth and display graphics, step-and-repeats, presentation boards, printed collateral, invitations, and other physical brand touchpoints
• Apparel graphics using Tapstitch products for campaigns, content, events, partnerships, and brand activations
• Storytelling assets for case studies, educational content, founder stories, and product highlights
• Support web and marketing design needs including emails, landing pages, blog graphics, sales materials, and presentations
• Short-form video design support with overlays, motion graphics, text treatments, and light editing in collaboration with the content team

Production and workflow

• Prepare production-ready files and collaborate with vendors or internal teams to ensure physical materials are produced accurately
• Own assigned design projects from brief through final delivery, including concepting, revisions, resizing, file preparation, and handoff
• Organize and maintain design files, templates, brand assets, and production-ready files
• Use AI tools to explore visual directions, generate assets, and improve design workflows when needed
• Iterate on creative based on feedback, platform insights, and performance data
• Manage multiple projects, priorities, and deadlines in a fast-moving environment

Requirements

• 2–5 years of professional graphic design experience, ideally in B2B spaces within fashion, consumer brands, technology, agency, or a startup
• Portfolio showing strong visual taste, layout, typography, hierarchy, and brand consistency
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
• Experience with Figma and Canva
• Ability to interpret briefs, follow creative direction, and incorporate feedback
• Ability to work independently while staying closely aligned with the broader team and project goals
• Understanding of social-first design and platform best practices across Instagram, TikTok, YouTube, LinkedIn
• Experience preparing files for digital and print production
• Strong attention to detail around typography, spacing, composition, and consistency
• Strong organizational skills to manage several projects at once
• Interest in fashion, streetwear, creator culture, and internet trends
• Interest in AI tools and willingness to experiment with emerging design workflows and technologies
• Short-form video editing and content creation skills
• Experience with iPhone photography or video
• Experience designing apparel graphics, packaging, or custom branding materials
• Experience supporting trade shows, pop-ups, retail displays, conferences, or experiential events
• Familiarity with print production, large-format graphics, fabrication, or vendor coordination
• Experience working with creators, entrepreneurs, or emerging consumer brands
• Motion design or animation experience

Tools and platforms

• Adobe Creative Suite, Photoshop, Illustrator
• Figma, Canva
• Instagram, TikTok, YouTube, LinkedIn
• AI tools

Location, schedule, and compensation

• New York, NY (hybrid)
• Contract role
• USD 60,000 - 70,000 per year
• For candidates based in the New York City area: hybrid schedule from our Brooklyn office

Benefits

• Opportunity to create highly visible work across digital, physical, and experiential channels
• Meaningful role in elevating and evolving Tapstitch’s visual identity
• Experience building design systems and templates used across a growing global company
• Direct collaboration with content, marketing, growth, sales, and partnerships teams
• Exposure to creators, entrepreneurs, and emerging clothing brands
• Work across both digital design and real-world brand experiences
• Fast-moving startup environment where strong ideas can quickly become real campaigns and activations
• Potential to transition into a permanent full-time role following the initial three-month contract
• Competitive salary and perks