Brand Design Specialist

Tailwind Group, Inc. is hiring a Brand Design Specialist to strengthen visual identity and creative execution across its brands in the student housing industry. This hybrid role supports property marketing and leasing by producing original marketing design assets and scalable templates that keep brand consistency intact.

What you will do

• Create marketing materials and scalable, user-friendly templates that help on-site teams run campaigns while preserving each property’s distinct identity.
• Build and maintain a library of reusable assets, templates, and marketing resources to streamline workflows and reinforce brand consistency across the portfolio.
• Design digital, print, social media, and onsite materials, including promotional items, signage, flyers, social media stories, and other creative deliverables for leasing and marketing.
• Complete custom design requests from Marketing, Leasing, and internal teams, translating project needs and business objectives into polished creative.
• Develop visual storytelling, marketing messaging, and creative hooks that resonate with student audiences and support lead generation and leasing conversions.
• Collaborate with the Graphic Design Manager and cross-functional partners to support both property-level marketing and broader Tailwind Group initiatives.
• Apply established brand guidelines and creative direction to maintain quality, accuracy, and consistency across properties, campaigns, and company-wide materials.
• Manage multiple concurrent projects and requests, balancing priorities, incorporating feedback, communicating timelines, and meeting deadlines.
• Stay current with design trends, student culture, social media practices, and student housing developments to keep marketing content relevant.
• Take initiative by identifying creative opportunities, improving existing materials, and providing design support while meeting quality and brand standards.

Qualifications

• Bachelor’s Degree in Graphic Design, Marketing, Communications, or another related field (preferred).
• 1+ year of experience in a marketing and/or design-focused position.

Tools and technologies

• Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign)
• Canva (advanced proficiency for designing and building templates)

Compensation and schedule

• Salary range: $52,000 - $61,500 per year, plus bonus potential.
• Schedule: full-time, Monday - Friday, 8:00am - 4:30pm.
• Nights or weekends may be required occasionally based on business needs.

Location and work options

• Location: Excelsior, MN (hybrid).
• In-person role, with fulfillment available from the Mankato or Excelsior, MN corporate offices.
• Remote work: may be considered for internal and/or highly skilled applicants.

Benefits

• Medical, Dental, & Vision Insurance for employees and their families
• Vacation & Sick Leave + 12 Paid Holidays
• 401(k) with company matching
• On-the-job training and career development
• Paid Parental Leave

How to apply

Submit a portfolio and/or examples of creative and design experience to [email protected]. Applications submitted without work examples will not be considered.

Additional skills and abilities

• Required proficiency with Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign, etc.)
• Ability to understand and adapt to design and marketing trends
• Demonstrated integrity and professionalism
• Strong project management, multitasking, and attention to detail
• Strong administrative, organization, and communication skills
• Ability to think creatively and strategically
• Strong grammatical skills and the ability to develop effective messaging