Director, Learning Experience & Visual Design

Lead the visual design strategy for FranklinCovey Education learning experiences, brand systems, and classroom-ready materials across print and digital channels.

Responsibilities

• Own and evolve a consistent, compelling visual brand identity for FranklinCovey Education across professional learning, curriculum, coaching, classroom materials, presentations, and digital platforms
• Develop practical brand guidelines and design systems, including templates, components, iconography, and specifications, to enable scalable on-brand creation for internal teams and external partners
• Maintain a high bar for layout, typography, color, hierarchy, and accessibility so materials are clear, engaging, and effective for diverse learners
• Personally design key deliverables, including curriculum layouts, workbooks, facilitator guides, coaching materials, slides, PDFs, infographics, illustrations, and web assets
• Design classroom materials such as posters, cards, kits, apparel, and branded educational products
• Create comps and finished materials for high-priority projects, new design directions, and fast-turn initiatives requiring expert craft
• Build and direct a network of external designers, illustrators, photographers, and other creatives; scope work, brief partners, and provide clear feedback to deliver on-brand results on time and on budget
• Partner with operations and production to select substrates, materials, printing methods, and finishing techniques that balance quality, durability, cost, and sustainability
• Oversee preflight, print quality, and vendor relationships across books, workbooks, large-format, apparel, and specialty items
• Own end-to-end design project management, from intake and scoping through design, revisions, production, and final delivery
• Manage multiple concurrent timelines; coordinate with project management teams to support asset organization, version control, and workflow efficiency
• Collaborate with content developers, instructional designers, product teams, platform product designers, and subject matter experts to translate learning objectives into effective visual solutions
• Stay current on design trends, educational design best practices, accessibility standards, and emerging technologies (including AI) to keep materials modern and impactful
• Proactively improve design processes, brand consistency, and production efficiency; foster a culture of creativity and excellence

Requirements

• Bachelor’s degree in graphic design, visual communication, fine art, marketing, education, or related field
• 7+ years of professional experience as a Design Director, Art Director, Senior Designer, or similar role with hands-on design execution
• Portfolio demonstrating a diverse range of work
• Expert proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, and presentation tools
• Proven experience building and enforcing brand systems and design guidelines across print and digital formats
• Deep production knowledge across books, workbooks, large-format, apparel, and promotional products; strong understanding of substrates, color management, and finishing
• Experience managing contractors and production vendors; ability to partner with operations/production to balance creative goals with constraints
• Strong project management skills; ability to juggle multiple projects and stakeholders using tools like Notion, Widen, or Asana
• Demonstrated strength in accessibility and inclusive design (readability, legibility, color contrast, WCAG, inclusive imagery)
• Excellent collaboration, communication, and influence skills; able to lead without formal authority, build trust, and present confidently to senior stakeholders

Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Figma
• Notion
• Widen
• Asana
• WCAG

Compensation & Location

• Location: Remote
• Salary: USD 148,000 - 177,000 per year
• Anticipated compensation: salary of $148–177k plus 15% variable pay

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay

Interview process details: https://franklincovey.com/careers/working-at-franklincovey/

FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.