Creative Director, Creative Marketing & Design Innovation

Verizon is building next-generation brand expression inside its in-house creative agency, bringing together creativity, AI, and technology. This Creative Director role leads multidisciplinary teams to concept, prototype, and deliver integrated campaigns, branded platforms, and productized experiences in a hybrid New York schedule.

The work blends modern brand systems with computational creativity, where prompts, models, and pipelines are treated as design inputs. You will also shape performance-aware, omni-channel experiences across Verizon.com and the My Verizon App, while ensuring generative technologies are used ethically and in a brand-safe way.

What you’ll do

• Systemize and support creative direction across campaigns, digital products, content platforms, and experiential brand moments.
• Champion modern, modular brand design systems that adapt across surfaces and audiences.
• Build node-based, computational creative systems, generative pipelines, and modular toolchains.
• Choose which models handle specific tasks (storyboarding, stills, motion, voice) and sequence them into one cohesive output.
• Treat prompts, models, and pipelines as raw design material rather than just tools.
• Maintain a version-controlled prompt and workflow library so proven approaches become standardized, repeatable assets.
• Provide ethical, brand-safe guidance for generative technologies such as Midjourney, Runway, Sora, and ChatGPT, acting as the final arbiter of taste to keep speed and scale aligned with craft and brand integrity.
• Lead creative development for immersive, omni-channel e-commerce experiences (including Verizon.com and the My Verizon App) and performance-aware campaigns that support acquisition, conversion, and retention.
• Drive execution of AR, XR, spatial experiences, AI avatars, and dynamic brand utilities.
• Create generative and procedural systems that generate brand-native, data-responsive, and personalized creative at scale.
• Manage, inspire, and elevate a cross-disciplinary team of art directors, UX designers, copywriters, and creative technologists, building a studio culture focused on speed, curiosity, and technical excellence.

What you bring

• Bachelor’s degree or 4+ years of work experience.
• 6+ years of relevant experience, demonstrated through one or a combination of work and/or military experience or specialized training.
• 6+ years of Creative leadership in digital, integrated, or innovation environments, with a standout portfolio featuring AI-fueled programs or platforms.
• Proven experience leading multidisciplinary teams (art direction, UX, creative tech, content) and building intelligent content pipelines within a large-scale Fortune 100 brand or top-tier agency.
• Hands-on fluency with node-based computational creative tools and generative environments, including ComfyUI, Weavy, Flora, and Krea, plus procedural or real-time systems such as TouchDesigner, Houdini, Notch, Cavalry, and Unreal Engine.
• Strong ability to orchestrate multiple generative models into a single pipeline, including understanding each model’s capability boundary and sequencing them into cohesive workflows.
• Deep fluency in Figma, Adobe Creative Cloud, e-commerce, UX design, content personalization, and performance marketing.

Tools you’ll use

• Midjourney, Runway, Sora, ChatGPT
• ComfyUI, Weavy, Flora, Krea
• TouchDesigner, Houdini, Notch, Cavalry, Unreal Engine
• Figma, Adobe Creative Cloud

Compensation & benefits

• Salary: USD 125,500 - 219,000 per year
• Medical, dental, vision
• Short and long term disability
• Basic life insurance; supplemental life insurance; AD&D insurance
• Identity theft protection
• Pet insurance
• Group home & auto insurance
• Matched 401(k) savings plan
• Up to 8 company paid holidays per year; up to 6 personal days per year
• Paid parental leave; adoption assistance; tuition assistance
• May be eligible for premium pay such as overtime, shift differential, holiday pay, or allowances (depending on the role)
• Newly hired employees receive up to 15 days of vacation per year, growing with additional service
• Compensation varies by location and confirmed job-related skills and experience; incentive based position with potential to earn more

Work model & schedule

• Hybrid role with a defined work location in New York, NY: working from home and a minimum of three days per week in the office, set by your manager
• Employees are responsible for maintaining compliance with hybrid work policies
• Weekly hours: 40