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Creative Director, Creative Marketing & Design Innovation

Verizon New York, NY

New York, NY

Today

$126k - $219k/yr Full time Manager Marketing Ai Creative

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Job Description

Verizon is building next-generation brand expression inside its in-house creative agency, bringing together creativity, AI, and technology. This Creative Director role leads multidisciplinary teams to concept, prototype, and deliver integrated campaigns, branded platforms, and productized experiences in a hybrid New York schedule.

The work blends modern brand systems with computational creativity, where prompts, models, and pipelines are treated as design inputs. You will also shape performance-aware, omni-channel experiences across Verizon.com and the My Verizon App, while ensuring generative technologies are used ethically and in a brand-safe way.

What you’ll do

Systemize and support creative direction across campaigns, digital products, content platforms, and experiential brand moments.
Champion modern, modular brand design systems that adapt across surfaces and audiences.
Build node-based, computational creative systems, generative pipelines, and modular toolchains.
Choose which models handle specific tasks (storyboarding, stills, motion, voice) and sequence them into one cohesive output.
Treat prompts, models, and pipelines as raw design material rather than just tools.
Maintain a version-controlled prompt and workflow library so proven approaches become standardized, repeatable assets.
Provide ethical, brand-safe guidance for generative technologies such as Midjourney, Runway, Sora, and ChatGPT, acting as the final arbiter of taste to keep speed and scale aligned with craft and brand integrity.
Lead creative development for immersive, omni-channel e-commerce experiences (including Verizon.com and the My Verizon App) and performance-aware campaigns that support acquisition, conversion, and retention.
Drive execution of AR, XR, spatial experiences, AI avatars, and dynamic brand utilities.
Create generative and procedural systems that generate brand-native, data-responsive, and personalized creative at scale.
Manage, inspire, and elevate a cross-disciplinary team of art directors, UX designers, copywriters, and creative technologists, building a studio culture focused on speed, curiosity, and technical excellence.

What you bring

Bachelor’s degree or 4+ years of work experience.
6+ years of relevant experience, demonstrated through one or a combination of work and/or military experience or specialized training.
6+ years of Creative leadership in digital, integrated, or innovation environments, with a standout portfolio featuring AI-fueled programs or platforms.
Proven experience leading multidisciplinary teams (art direction, UX, creative tech, content) and building intelligent content pipelines within a large-scale Fortune 100 brand or top-tier agency.
Hands-on fluency with node-based computational creative tools and generative environments, including ComfyUI, Weavy, Flora, and Krea, plus procedural or real-time systems such as TouchDesigner, Houdini, Notch, Cavalry, and Unreal Engine.
Strong ability to orchestrate multiple generative models into a single pipeline, including understanding each model’s capability boundary and sequencing them into cohesive workflows.
Deep fluency in Figma, Adobe Creative Cloud, e-commerce, UX design, content personalization, and performance marketing.

Tools you’ll use

Midjourney, Runway, Sora, ChatGPT
ComfyUI, Weavy, Flora, Krea
TouchDesigner, Houdini, Notch, Cavalry, Unreal Engine
Figma, Adobe Creative Cloud

Compensation & benefits

Salary: USD 125,500 - 219,000 per year
Medical, dental, vision
Short and long term disability
Basic life insurance; supplemental life insurance; AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year; up to 6 personal days per year
Paid parental leave; adoption assistance; tuition assistance
May be eligible for premium pay such as overtime, shift differential, holiday pay, or allowances (depending on the role)
Newly hired employees receive up to 15 days of vacation per year, growing with additional service
Compensation varies by location and confirmed job-related skills and experience; incentive based position with potential to earn more

Work model & schedule

Hybrid role with a defined work location in New York, NY: working from home and a minimum of three days per week in the office, set by your manager
Employees are responsible for maintaining compliance with hybrid work policies
Weekly hours: 40

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