Creative Director - Advertising

Position details

Location: Calabasas, CA (hybrid)

Salary: USD 170,000 - 200,000 per year

Experience: 5+ years

Responsibilities

• Direct the creation and rollout of compelling digital ad creatives across Facebook, Instagram, and additional networks
• Set and uphold brand-aligned creative guidelines that optimize performance
• Utilize PlanetArt's in-house AI ad production platform to develop campaigns
• Approve all creative assets prior to publication to ensure quality and impact
• Build a cohesive visual language that strengthens brand recognition while driving conversions
• Analyze performance metrics to identify patterns and opportunities for enhancement
• Execute A/B tests on assets such as imagery, video, copy, and CTAs to find top performers
• Partner with the performance marketing team to optimize creatives based on ROAS data
• Craft creative that targets specific funnel stages and customer pain points
• Convert business objectives and customer insights into actionable creative strategies
• Stay current with platform-specific best practices and formats
• Plan a content calendar aligned with seasonal trends and promotional campaigns
• Balance immediate conversion goals with long-term brand development
• Collaborate with product teams to understand site and app features and select winning offers to promote
• Coordinate with copywriters, designers, and media buyers to ensure cohesive campaigns
• Deliver clear creative briefs and constructive feedback to internal and external teams
• Work with data analysts to interpret customer behaviors that inform creative directions
• Educate the broader marketing team on best practices for performance channels
• Establish KPIs for creative performance including CTR, engagement, and conversions
• Present insights and recommendations to leadership
• Build dashboards that illustrate the impact of creative on business outcomes
• Quantify the ROI of creative optimizations and improvements

Requirements

• Minimum 5+ years in digital marketing creative development with substantial focus on paid social (Facebook, Instagram)
• Proven track record optimizing ecommerce ad creative for conversion metrics (ROAS, CPA, CENTER)
• Experience leading creative development for multiple product categories or campaigns simultaneously
• Portfolio showing successful performance-driven campaigns with measurable results
• Background in visual design or art direction with strong aesthetic sensibility
• Proficiency in design software (Adobe Creative Suite, Figma, Canva)
• Understanding of digital ad specs and best practices across platforms
• Knowledge of A/B testing methodologies and creative optimization
• Familiarity with marketing analytics platforms and performance data interpretation
• Basic video editing capabilities or experience directing video content
• Deep understanding of direct response and performance marketing principles
• Experience with ecommerce conversion funnels and customer journey mapping
• Knowledge of consumer psychology and visual persuasion techniques
• Ability to translate data insights into creative direction
• Understanding of platform-specific creative requirements and best practices
• Experience providing clear creative direction to designers and content creators
• Strong communication skills to articulate creative vision to stakeholders
• Interest in managing a high-throughput production environment
• Ability to balance creative integrity with performance requirements
• Experience collaborating with cross-functional teams (paid media, analytics, brand)
• Skill in managing creative resources efficiently to meet campaign deadlines
• Data-driven decision-making approach to creative development
• Ability to identify trends and patterns in creative performance
• Forward-thinking vision for evolving creative strategy based on results
• Understanding of competitive landscape and differentiation strategies
• Ability to connect creative decisions to business outcomes

Technologies

• Adobe Creative Suite
• Figma
• Canva
• Proprietary AI ad producing platform

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

Working conditions

• Office environment with low to moderate noise levels
• Regular, continuous computer use
• Frequent sitting and occasional standing
• Regular collaboration with team members in person, by phone, Zoom, Slack, or email
• Occasional travel may be required
• Hybrid work arrangement: in-office three days per week (Monday, Tuesday, Thursday) with remote options Wednesday and Friday