Design Jobs in Calabasas, CA

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3d ago

Creative Director - Advertising

PlanetArt Calabasas, CA

Calabasas, CA

3d ago

$170k - $200k/yr Full time Manager Marketing Adobe Creative Suite

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Job Description

Position details

Location: Calabasas, CA (hybrid)

Salary: USD 170,000 - 200,000 per year

Experience: 5+ years

Responsibilities

Direct the creation and rollout of compelling digital ad creatives across Facebook, Instagram, and additional networks
Set and uphold brand-aligned creative guidelines that optimize performance
Utilize PlanetArt's in-house AI ad production platform to develop campaigns
Approve all creative assets prior to publication to ensure quality and impact
Build a cohesive visual language that strengthens brand recognition while driving conversions
Analyze performance metrics to identify patterns and opportunities for enhancement
Execute A/B tests on assets such as imagery, video, copy, and CTAs to find top performers
Partner with the performance marketing team to optimize creatives based on ROAS data
Craft creative that targets specific funnel stages and customer pain points
Convert business objectives and customer insights into actionable creative strategies
Stay current with platform-specific best practices and formats
Plan a content calendar aligned with seasonal trends and promotional campaigns
Balance immediate conversion goals with long-term brand development
Collaborate with product teams to understand site and app features and select winning offers to promote
Coordinate with copywriters, designers, and media buyers to ensure cohesive campaigns
Deliver clear creative briefs and constructive feedback to internal and external teams
Work with data analysts to interpret customer behaviors that inform creative directions
Educate the broader marketing team on best practices for performance channels
Establish KPIs for creative performance including CTR, engagement, and conversions
Present insights and recommendations to leadership
Build dashboards that illustrate the impact of creative on business outcomes
Quantify the ROI of creative optimizations and improvements

Requirements

Minimum 5+ years in digital marketing creative development with substantial focus on paid social (Facebook, Instagram)
Proven track record optimizing ecommerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio showing successful performance-driven campaigns with measurable results
Background in visual design or art direction with strong aesthetic sensibility
Proficiency in design software (Adobe Creative Suite, Figma, Canva)
Understanding of digital ad specs and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation
Basic video editing capabilities or experience directing video content
Deep understanding of direct response and performance marketing principles
Experience with ecommerce conversion funnels and customer journey mapping
Knowledge of consumer psychology and visual persuasion techniques
Ability to translate data insights into creative direction
Understanding of platform-specific creative requirements and best practices
Experience providing clear creative direction to designers and content creators
Strong communication skills to articulate creative vision to stakeholders
Interest in managing a high-throughput production environment
Ability to balance creative integrity with performance requirements
Experience collaborating with cross-functional teams (paid media, analytics, brand)
Skill in managing creative resources efficiently to meet campaign deadlines
Data-driven decision-making approach to creative development
Ability to identify trends and patterns in creative performance
Forward-thinking vision for evolving creative strategy based on results
Understanding of competitive landscape and differentiation strategies
Ability to connect creative decisions to business outcomes

Technologies

Adobe Creative Suite
Figma
Canva
Proprietary AI ad producing platform

Benefits

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

Working conditions

Office environment with low to moderate noise levels
Regular, continuous computer use
Frequent sitting and occasional standing
Regular collaboration with team members in person, by phone, Zoom, Slack, or email
Occasional travel may be required
Hybrid work arrangement: in-office three days per week (Monday, Tuesday, Thursday) with remote options Wednesday and Friday

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