Creative Director

Kinder’s seeks a visionary, hands-on Creative Director to guide the evolution of brand storytelling and creative expression across every consumer touchpoint. This onsite role in Walnut Creek, CA combines omni-channel creative leadership with creative operations and systems, while also contributing directly to concepting and execution.

What You’ll Do

• Develop and lead a cohesive, emotionally resonant brand narrative grounded in family, friends, and food.
• Build storytelling platforms that scale across omni-channel ecosystems, including retail, digital, social, packaging, and experiential.
• Translate brand strategy into tiered creative execution for Awareness (top-of-funnel brand building).
• Translate brand strategy into tiered creative execution for Engagement (community and content-driven interaction).
• Translate brand strategy into tiered creative execution for Conversion (performance-driven creative that drives action).
• Ensure consistency and excellence in brand voice, tone, and visual identity across all outputs.
• Oversee creative development across all consumer touchpoints to deliver a seamless, integrated brand experience.
• Guide the creation of campaigns and content that flex across platforms while maintaining a unified narrative.
• Partner cross-functionally with Brand, Marketing, Product, and Commercial teams to align creative with business objectives.
• Own creative workflow management through Wrike, supporting clear prioritization, visibility, and efficient project execution.
• Establish and optimize operational logic that enables speed, clarity, and scalability in a fast-paced, multi-brand environment.
• Oversee ongoing support and maintenance of PIM (Product Information Management) and DAM (Digital Asset Management) to ensure accuracy, accessibility, and consistency of product-specific assets and entities.
• Ensure product data, imagery, and content are organized, up to date, and aligned across all channels and partners.
• Lead the development, management, and quality control of product renders and visual assets.
• Lead the development, management, and quality control of product and category copy.
• Lead the development, management, and quality control of core product information and specifications.
• Partner with cross-functional teams so product content supports both brand storytelling and commercial performance.
• Contribute actively to concepting, ideation, and execution by working alongside the team from concept through final output.
• Maintain a high bar for craft, detail, and creative excellence.
• Lead as an empathetic, motivating partner who inspires teams through shared experience and mutual respect.
• Foster collaboration, creativity, and accountability across multiple brands and projects.
• Support and mentor team members to grow skills and confidence.
• Serve as a visible and credible voice of the brand internally and externally.
• Champion Kinder’s as a leader in flavor by bringing product initiatives to life through compelling creative.
• Elevate how food, flavor, and usage occasions are showcased in an authentic, inspiring, and culturally relevant way.

Required Qualifications

• 20+ years of creative leadership experience, ideally in CPG, food & beverage, or lifestyle brands.
• Proven track record building and scaling creative for well-known or high-growth brands.
• Deep experience developing omni-channel campaigns and content ecosystems.
• Experience working within or alongside creative operations systems such as Wrike, DAM, and PIM platforms.
• Strong portfolio demonstrating storytelling, brand building, and execution across multiple platforms.

Tools and Technologies

• Wrike
• DAM (Digital Asset Management)
• PIM (Product Information Management)

Compensation and Location

• Location: Walnut Creek, CA (onsite)
• Salary: USD 215,000 - 240,000 per year

Benefits

• Paid time off
• 401k
• Bonus / incentive eligibility
• Equity grants
• Competitive health benefits
• Other family-friendly benefits, including parental leave

How the Team Works

• No two days are the same.
• Decisions are made in the face of incomplete information, with an emphasis on making good decisions quickly.
• Smart risk-taking is encouraged.
• The company focuses on growth in skills and managerial expertise while maintaining an entrepreneurial mindset.
• High standards for exceptional outcomes, supported by willingness to work hard.

Work Environment and Balance

• Great culture is built with people-first values, centered on connection, collaboration, and balance.
• Most work happens in the office to support creativity and community, with flexibility to work outside the office when needed to support work-life balance and personal commitments.