Creative Director

New York Life Investment Management is building how its brand shows up across investment and client experiences, and the team is adding a hands-on creative leader to guide that work. In this hybrid role in Jersey City, NJ, you will shape the firm’s visual identity and creative expression as it activates a new brand system, setting standards for clarity, accessibility, and consistent execution across channels.

What you’ll do

• Lead creative direction and design execution for the firm’s visual identity across campaigns, thought leadership, product and capability marketing, digital and social content, executive communications, events, activation experiences, and client-facing materials.
• Translate complex investment, market, and business content into compelling visual stories and design solutions that feel clear, differentiated, accessible, and relevant to client needs.
• Provide hands-on art direction, design review, and design support for priority work, ensuring creative is strategically grounded, compliant, and ready for market.
• Direct integrated creative from concept through final production, applying strong production judgment across print, digital, presentation, video, event, experiential, and branded merchandise deliverables.
• Shape event materials and activation experiences so the brand appears consistently and memorably across conferences, sponsorships, meetings, and client engagements.
• Establish and maintain design standards, templates, systems, and creative resources that help teams execute with consistency, efficiency, and high craft.
• Guide internal designers, writers, multimedia partners, agencies, freelancers, vendors, and production partners with clear, actionable creative direction.
• Partner with Brand, Product Marketing, Segment Marketing, Digital Marketing, Corporate Communications, Compliance, and senior leaders to align creative work to business priorities and audience needs.
• Present creative concepts and rationale to stakeholders, explaining how design choices support the brand, audience, channel, and desired business outcome.
• Stay current on creative, design, production, accessibility, and emerging technology practices, including AI-enabled workflows and scalable content tools.

What you bring

• 12+ years of experience in design leadership, creative direction, brand design, advertising, integrated marketing, or related work, including experience leading creative teams or multidisciplinary creative efforts.
• A strong portfolio showing elevated visual design, brand identity systems, art direction, visual storytelling, digital experiences, integrated campaigns, and cross-channel execution.
• Hands-on design expertise and strong proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Acrobat, and related production tools.
• Production experience across print, digital, presentation, video, event, experiential, and branded merchandise work, including file preparation, vendor coordination, quality control, and delivery standards.
• Deep understanding of design fundamentals, typography, visual hierarchy, accessibility, digital experience, brand systems, and integrated marketing best practices.
• Experience building and maintaining design systems, templates, brand standards, and creative resources for consistent execution at scale.
• Working knowledge of Figma, collaborative workflows, prototyping, and scaled-content platforms such as Canva or Adobe Express.
• Strong business judgment to balance creative ambition with commercial objectives, regulatory requirements, stakeholder input, timelines, budgets, and practical delivery needs.
• Outstanding communication and presentation skills, with the ability to build trust and alignment with senior leaders and cross-functional partners.
• Asset management, wealth management, institutional investing, B2B financial services, professional services, or another regulated industry experience is strongly preferred.

Compensation and benefits

Salary range: $145,000 to $170,000 per year.

• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No

Actual base salary will be determined based on factors including experience, skills, qualifications, and job location. Employees are eligible for an annual discretionary bonus, and may also be eligible to participate in an incentive program.

New York Life offers a full package of benefits, including leave programs, adoption assistance, and student loan repayment programs.

Inclusion commitment

New York Life is committed to fostering an inclusive workplace, and is recognized as one of Fortune’s World’s Most Admired Companies. The company works to improve local communities through a culture of employee giving and volunteerism supported by the Foundation.