Creative Director

The Creative Director leads The Peace Center’s brand vision and manages day-to-day creative execution to keep storytelling consistent and audience-focused.

Responsibilities

• Partner with the Vice President of Marketing to develop and carry out creative strategies that support organizational growth, strengthen brand perception, and increase engagement with key audiences
• Own and steward the creative vision for The Peace Center
• Maintain brand consistency by aligning visual identity and brand narratives across all touchpoints and channels, including paid media, CRM, website, and social content
• Develop and produce campaign toolkits, marketing materials, and institutional materials for both large-scale initiatives and business-as-usual needs, ensuring consistency across deliverables
• Present creative campaigns and concepts to executive leadership and project stakeholders to secure buy-in
• Oversee execution from launch through post-campaign review
• Lead a team of creative, UX, and content experts
• Provide creative direction and build processes to monitor workflow and support timely delivery of a high volume of projects
• Collaborate across departments to drive creative strategy and strengthen brand cohesion
• Coordinate with internal leaders, external partners, promoters, and vendors as needed to execute campaigns
• Use video editing and AI-powered tools to elevate storytelling, improve production efficiency, and support innovation across campaigns
• Apply consumer insights, market trends, and competitive review to inform creative strategy
• Serve as an industry thought leader by elevating the brand through innovative, original content and campaigns
• Set KPIs to measure creative campaign effectiveness
• Analyze and report on the impact of creative initiatives, delivering actionable insights for ongoing optimization

Technologies

• Video editing
• AI-powered tools

Location

• Greenville, SC (onsite)