Associate Creative Director - Copy

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking across integrated brand, product, and performance marketing campaigns.

Responsibilities

• Lead copy and conceptual development across brand, product, and integrated marketing campaigns
• Develop campaign platforms, messaging frameworks, creative territories, and channel-specific copy
• Write and oversee headlines, scripts, social copy, digital advertising, and long- and short-form campaign content
• Translate business, brand, and product objectives into clear creative ideas and messaging
• Partner with Creative Directors and Art Directors to build cohesive concepts across copy, design, motion, and production
• Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners
• Present concepts and creative recommendations to senior marketing and business stakeholders
• Protect the core creative idea while incorporating feedback and meeting business, brand, legal, and compliance requirements
• Guide work from initial brief and concept development through production and final delivery
• Manage multiple campaigns and workstreams while maintaining consistency and quality
• Support and develop copywriters through feedback, coaching, and day-to-day creative direction
• Partner with agencies, freelancers, and production partners when additional support is needed
• Contribute to testing and iteration by creating different concepts, messages, and copy variations
• Stay current on consumer behavior, platform changes, creative formats, and developments in AI-assisted creative work
• Use AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels
• Maintain human judgment, originality, and editorial craft in AI-supported work
• Ensure AI-supported work meets standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information

Requirements

• Substantial copywriting and creative concepting experience in an agency, in-house creative studio, or consumer brand environment
• Experience operating at Associate Creative Director level or as a senior copy lead with creative direction and team development responsibilities
• Ability to develop a creative platform from a brief and carry it consistently across channels
• Experience writing across brand, product, advertising, digital, social, and integrated campaigns
• Comfort presenting creative work and recommendations to senior stakeholders
• Experience directing and reviewing work of copywriters and other creative partners
• Ability to balance creative ambition with commercial objectives, audience needs, and delivery requirements
• Comfort working with legal, compliance, and structured review processes
• Experience in consumer technology, financial services, cybersecurity, or another regulated industry is useful but not required
• Portfolio demonstrating conceptual thinking and finished copy across formats and channels

Personal Attributes

• Clear, direct communication when presenting creative ideas and feedback
• Comfort making decisions and giving creative direction
• Collaborative approach with ownership of the work
• Open to challenge, testing, and iteration
• Ability to operate through ambiguity and changing priorities
• Curiosity about new tools, formats, and consumer behaviors
• Focus on both the quality of the idea and the quality of execution

Skills

• Copywriting and editorial craft across long- and short-form content
• Campaign platform and messaging framework development
• Creative concepting and idea development
• Creative direction, critique, and feedback
• Senior stakeholder presentation and communication
• Understanding of how copy, design, motion, and production work together
• Ability to manage competing projects, deadlines, and stakeholder input
• Sound judgment when working with brand, legal, and compliance requirements
• Practical understanding of AI-assisted creative tools and their responsible use
• Ability to connect creative decisions to audience, brand, and business objectives

Benefits

• 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match
• Health Savings Account (HSA) funding: Gen contributes $500–$1,500 per year depending on coverage tier if you enroll in an HSA-eligible medical plan
• Wellness / fitness reimbursement up to $375 per year for eligible fitness and wellness expenses
• Sustainable home improvement allowance up to $500 per year for approved sustainable home upgrades
• Tuition / education reimbursement up to $5,250 per calendar year for approved, job-related education

Compensation

• Annual base salary expected: $150,000–$162,000 USD
• Actual compensation may vary based on qualifications, experience, skills, and competencies
• Compensation range noted: $140K

Location

• New York, NY (hybrid)

What’s Next

• Portfolio should show campaign thinking, conceptual development, writing craft, and examples delivered across multiple channels
• Qualified candidates will be contacted by the recruitment team to discuss the role and next steps in the interview process